Mike Tindall, James Haskell and Alex Payne teamed up on the new spirit
Mike Tindall is tackling a tasty project.
Dubbed the “unofficial spirit of rugby,” Blackeye Gin was inspired by their “The Good, The Bad, & The Rugby” podcast, after listeners suggested the hosts make a gin.
According to a press release, the spirit tastes of a “blend of fresh citrus-forward flavors, subtle floral notes and a burst of juniper.” Adding to the sporty theme, each of the botanicals in the bottles originate from “the rugby nations,” per the release.
Tindall and his co-founders also made sure to infuse a meaningful cause behind Blackeye Gin. The trio pledge to support the future of rugby by creating a fund that will contribute £1.50 from every bottle sold to support players. A big motivator behind the fund is to “tackle industry issues.”
“We’re thrilled to be launching Blackeye Gin. It’s been a journey full of challenges, but a whole lot of fun too!” Tindall said in a statement.
He then pointed to how he and his fellow founders landed the company’s name.
“James, Alex, and I have had various battles along the way — both on and off the pitch — and the name reflects the physical and emotional resilience and kinship we share,” he added. “I think it really captures the essence of what this brand is all about — for those who give their best even when times are hard, and celebrate the good times!”
The gin bottles (£35.95 or about $45) will be available at select UK stores and online at blackeyegin.com.
Tindall is no stranger to giving back to the world of sports. The member of the World Cup-winning squad in 2003, spent the summer of 2020 cycling up steep British peaks helping to raise nearly $1 million for Cure Parkinson’s – something he supports since his own father’s diagnosis with the condition.
Also, at the Matt Hampson Foundation, which helps young people who have been injured in sport, Tindall is a frank mentor, the charity’s founder told PEOPLE in 2020.
“You can always ask his advice and get a straight answer," Matt Hampson told PEOPLE at the time. “He always talks to me on a level and knows that I'm still a rugby guy and loves that banter and camaraderie and he talks to you just on a level."
Hampson was injured while training with England's under-21 rugby team in 2005.
"[Tindall] has been absolutely amazing – he’s such an approachable, nice, normal, down-to-earth guy and we absolutely love having him on board because he genuinely cares about the work that we do and the people we support," he said.
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