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Amazon has hundreds of thousands of products on their site and all of them are constantly jostling for top spot.
Which is why, when one manages to stay at number one for a long time, you know that it’s a winner, and the Maybelline Concealer Instant Anti Age Eraser Eye Concealer has managed to do just that.
The cult concealer is often sat at the top spot in the beauty bestsellers list and is a well-known favourite of beauty gurus and social media stars alike (Mrs Hinch included).
Dubbed the “holy grail” of concealers by wearers, with over 20,000 five-star reviews, this is the type of product that will stay in your make-up bag for years to come - and now is the time to invest in it as it’s currently 45% off on Amazon.
Instead of £8.99, the concealer is now just £4.95 and comes in 18 different shades.
Well, what are you waiting for?
Why we love it:
This super-concentrated, high coverage concealer applies evenly, covers completely and erases dark circles in one swift swipe.
It’s perfect to define your features and can be used to cover blemishes and acne while also doubling as a contour in different shades.
With anti-ageing ingredients - such as goji berry extract - it may actually help smooths out wrinkles and lines as it covers.
It blends easily into your skin and stays put throughout the day, so no one need know you were up all night rewatching Friends episodes.
Plus, the cushion tip applicator means you can easily top-up on the go.
How it works:
The eraser eye concealer is infused with goji berry extract and haloxyl, both of which are thought to help reduce the appearance of dark circles, fine lines and blemishes.
Simply dab on and blend using the cushion tip applicator around your eyes - and anywhere on your face that has a spot or blemish - and apply make-up over the top.
What the reviews say:
With over 21,00 five-star reviews, narrowing down what previous shoppers had to say is a rather mammoth task.
“This concealer is really popular with YouTubers, bloggers and makeup gurus alike - and for good reason! I'm a bit of a makeup geek and I've tried so many concealers, from high-end to the high street and this is one I always come back to.”
"This product is my new fave! Honestly it is so easy to use, the perfect shade for me. (I’m super pale and find it hard to find my shade), this product is super easy to blend and looks flawless. A new must-have."
“I'm very happy with this concealer, amazing coverage, not heavy on the skin either. I wear this in the morning and it lasts all day till I remove my make-up.”
"Saw this on Mrs Hinch story and had to buy it. Really impressed with it and I'm not really a massive make-up wearer but I love this product."
"Covers the dark circles under my eyes better than any other product I've tried."
“It has been a task to find a concealer for myself, age 54. This is the best I've tried and I've bought many, expensive and affordable. I use it under my eyes to cover darkness and also use it to cover sunspots on face.”
“I don't feel the need to try anything else, this is my holy grail concealer and I will stick with it. Goes on easily, blendable, brightens and conceals.”
Buy it: Maybelline Concealer Instant Anti Age Eraser Eye Concealer | £4.95 (Was £8.99)
Watch: Complete guide to concealer - where to apply, how much to use and making it last