Major food companies ‘acting like Big Tobacco’ by selling addictive and harmful products

A man reads a shopping list in front of a freezer full of forzen products
A study in 2017 found that poor diet was responsible for 10.9 million deaths globally in 2017, compared with eight million for tobacco - E+/SOLSTOCK

Processed food manufacturers pose as big a risk to public health as tobacco companies, a leading food expert has claimed.

Dr Chris van Tulleken, associate professor at University College London, said the mass-produced food industry was acting in a similar way to Big Tobacco firms by selling addictive products which could be harmful.

He claimed major food companies were putting the pursuit of profits above public health, especially when marketing snacks and processed foods to children.

“These companies are using the same techniques as tobacco firms to create and then market addictive food, especially to children,” he said. “Poor diet has overtaken tobacco as the leading cause of death globally – and poor diet means an ultra-processed diet.”

Ultra-processed foods go through multiple processes during manufacturing, are often high in salt and sugar, and contain additives, emulsifiers and preservatives.

They are typically lacking in fibre and nutrients but are high in calories.

Most junk food is ultra-processed, including ready meals, frozen pizzas, shop-bought cakes and potato-based snacks. But many foods which have traditionally been considered “healthy” are also ultra-processed, including supermarket sliced bread, “low fat” and “diet” foods and drinks, and packaged snacks aimed at preschool children.

Speaking at the Unicef UK Baby Friendly Initiative Conference in Harrogate last month, Dr van Tulleken said: “We have a real crisis of industrialised, processed foods being marketed to children… We are sure that these foods have addictive properties for both children and adults.”

Dr van Tulleken, who is the author of Ultra-Processed People, described ultra-processed food as “food made with the cheapest possible ingredients which is made with the purpose of generating money for an institutional investor”.

Poor diet a bigger killer

An analysis of deaths in 195 countries, published in The Lancet in 2019, found poor diet is now responsible for more deaths worldwide than tobacco.

The study, led by the US-based Institute for Health Metrics and Evaluation, found poor diet was responsible for 10.9 million deaths globally in 2017, compared with eight million for tobacco.

Tobacco companies have a long history of interest in mass-produced foods.

American cigarette makers Philip Morris and R J Reynolds owned some of the world’s biggest food manufacturers, including General Foods, Kraft and Nabisco, from the 1980s to the mid-2000s, during which time there was a surge in worldwide consumption of ultra-processed foods.

The companies – now merged as Kraft Heinz – continue to sell Heinz baby food and snacks, as well as popular brands like Heinz beans, Philadelphia cheese spread and Capri-Sun drinks.

“It’s not just that these [food manufacturers] are comparable to tobacco companies, they were the tobacco companies,” Dr van Tulleken added. “The tobacco industry used its knowledge about flavour and marketing to create and market addictive food, especially to children.”

Healthier choices

A spokesperson for the Food and Drink Federation, which represents the food industry, said: “Processing allows us to make the safe, delicious and nutritious food and drink enjoyed by households across the country each day and ensures consumers have a range of choice on the supermarket shelves with products at every price point… Over a number of years, we have invested a great deal in changing the recipes of our products to remove fat, sugar and salt and to add more fibre, fruit and vegetables. We’ve also reduced portion sizes and launched new, healthier products.”

The Department for Health and Social Care said it had introduced calorie labelling in restaurants and required pre-packaged foods to carry “a variety of information to aid shoppers – including a list of ingredients and nutritional data”.

A government spokesperson said: “We are taking strong action to encourage healthier food choices and to tackle obesity – recognising that it is the second biggest cause of cancer and costs the NHS around £6.5 billion a year – while respecting the importance of individual choice.”

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