Bally's Corporation Partners With the NBA to Handle Sports Betting

Rhian Hunt, The Motley Fool
·2 min read
Bally's Corporation Partners With the NBA to Handle Sports Betting

Casino company Bally's Corporation (NYSE: BALY), which has recently been dabbling in online sports betting and acquired internet fantasy sports platform Monkey Knife Fight, inked a deal with the NBA yesterday. Bally's is now an "authorized sports betting operator" of the basketball organization, though the partnership isn't exclusive. Bally's says the arrangement lets it use the NBA's symbols in its online sports betting pages and apps and gives it the ability to tap into "official league data."