There's a reason consumers are being advised to start their holiday shopping in October and retailers are scrambling to put out promotions now. Shipping delays are putting a lot of retailers at risk for the upcoming holiday season -- namely, that they won't have enough inventory to meet consumer demand and will therefore lose out on much-needed revenue. Retailers can't afford a sluggish holiday season coming off the pandemic-related losses they suffered last year, and if shipping issues continue to cause massive delays, stores could end up closing.
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