How Did Boston Beer Overestimate Truly Demand by So Much?

Demitri Kalogeropoulos, The Motley Fool
·3 min read
How Did Boston Beer Overestimate Truly Demand by So Much?

The Truly brand isn't growing as fast this summer as Boston Beer (NYSE: SAM) executives thought it would. The brewer on Thursday lowered its sales and earnings outlook for the hard seltzer after demand slowed through late June. The new forecast keeps the company at the top of the industry when it comes to growth, with volumes that companies like Anheuser-Busch InBev (NYSE: BUD) and Constellation Brands (NYSE: STZ) would be thrilled to have.

Continue reading
  • Up next
  • Up next
  • Up next
  • Up next

Latest Stories

  • The Health of Your Eyes Can Indicate True Biological Age, Study Shows

    You may have heard the phrase, "the eyes are the window to the soul". Well, experts now say we could learn a great deal about our health by simply having our eyes checked. For example, severely dry eyes may be a sign of rheumatoid arthritis.

  • Northampton teacher Fiona Beal admits murdering partner and burying body in garden

    A former primary school teacher who was on trial for murdering her boyfriend and burying his body in their garden has pleaded guilty.

  • Under-pressure Scottish leader cancels major speech as confidence vote in his government looms

    Scotland's leader cancelled a speech Friday as he fights for his political life in the wake of his decision to pull the plug on a three-year power-sharing agreement, a move that has exposed the government to peril. First Minister Humza Yousaf of the Scottish National Party was due to deliver a major speech on Scotland's independence from the U.K., but that has been cancelled following the furor surrounding his decision to tear up the power-sharing deal with the much smaller Greens on Thursday. Without the support of the Greens, the SNP is two seats shy of a majority of lawmakers in the Scottish Parliament, meaning it can only get legislation and its budget through with the support of other parties.

  • US university cancels graduation ceremony over fear of pro-Palestine disruption

    The University of Southern California (USC) in Los Angeles has cancelled its main graduation ceremony, citing new safety measures following student protests over the Israel-Gaza war.

  • Russia to raise risk premiums on unsecured consumer loans from July

    Russia's central bank on Friday said it would raise risk premiums on unsecured consumer loans from July 1 in an effort to reduce citizens' debt burdens and increase stability in the banking sector should consumer loan losses increase. "Unsecured consumer lending has sped up," the central bank said in a statement as it held interest rates at 16% on Friday, raising its inflation forecast for 2024 and acknowledging for the first time that it may struggle to reach its 4% target this year. Consumer loan arrears are growing quickly, the bank said, with the increase in March at 1.8%, compared with a 0.9% increase in February and January.

  • UK police charge five men with national security offences linked to Russia

    British police said on Friday five men, including a British national, have been charged in relation to alleged hostile state activity intended to benefit Russia. Dylan Earl, 20, appeared in a London court on Saturday charged with two offences under the National Security Act in relation to "activity likely to benefit Russia", according to court records. Earl was also charged with arson in relation to a commercial premises in London.

  • AP Decision Notes: What to expect in New York's special congressional election

    House Republicans’ majority could tighten by another vote after Tuesday’s special congressional election in Buffalo — at least, temporarily. Voters are choosing a replacement for Democrat Brian Higgins, a longtime House member who cited the “slow and frustrating” pace of Congress before resigning in February. Democrats have a long record of success in the 26th Congressional District, and their nominee is highly favored to win on Tuesday.

  • London horses – live: Quaker ‘not looking good’ as whistleblower claims barrack conditions ‘horrific’

    Cavalry horses Vida and Quaker ran loose in the road near Aldwych, central London

  • WhatsApp Is Rolling Out Passkeys for iOS

    The announcement was made on April 24. WhatsApp passkey support on iPhones comes months after Meta's encrypted messaging app made the feature available to Android users, The Verge reports .

  • Where are Raleigh’s most expensive apartments for renters? Take a look

    Rent soars above $6,000 monthly at some downtown Raleigh spots. What do you get for that?

  • Jurgen Klopp gives verdict as favourite for Liverpool job emerges

    Arne Slot wants the Liverpool job and has said he hopes an agreement can be reached with Feyenoord

  • Peter Andre reveals baby names for newborn daughter that are top of his list - but not wife Emily's

    Peter Andre has shared his favourite names for his and wife Emily's third baby – the couple welcomed a little girl on 2 April...

  • UPDATE 1-Euro zone yields drop ahead of U.S. data, still set for weekly rise

    Euro zone bond yields dropped on Friday ahead of ever-important U.S. inflation data, but were still set for a second week of increases in a row as traders continued to grapple with when, and how, quickly global central banks will start cutting rates. German 10-year bond yield, the benchmark for the euro zone bloc, fell 1.9 basis points to 2.61%, but is set for a weekly rise of 10 bps. The euro zone benchmark touched a five-month high of 2.32% early in the session.

  • Climate change a matter for politicians, not central banks: SNB

    Climate protection is very important for the Swiss National Bank, but the issue should be tackled by politicians rather than central banks, SNB Chairman Thomas Jordan said on Friday. "It is also important... we are serious and do not give the impression that we can solve all the problems of the world with monetary policy," Jordan told the SNB's shareholder meeting. Environmental groups mounted a protest outside the event in Bern, demanding the SNB offload its investments in companies which they say are linked to global warming and climate change.

  • Dow Jones Futures Rise As Microsoft, Google Jump; New Market Rally Still Must Do This

    Microsoft and Google jumped on earnings late after the market rally attempt showed resilience Thursday amid Meta's sell-off.

  • Princess Beatrice pictured in her rarely-seen silky engagement dress

    Princess Beatrice of York dazzled in a chic figure-skimming satin wrap dress at The launch of the Fiker Institute and OPUS partnership in Dubai minus her husband Edoardo Mapelli Mozzi

  • UPDATE 1-Climate change a matter for politicians, not central banks: SNB

    Climate protection is very important for the Swiss National Bank, but the issue should be tackled by politicians rather than central banks, SNB Chairman Thomas Jordan said on Friday. "It is also important... we are serious and do not give the impression that we can solve all the problems of the world with monetary policy," Jordan told the SNB's shareholder meeting. Environmental groups mounted a protest outside the event in Bern, demanding the SNB offload its investments in companies which they say are linked to global warming and climate change.

  • Futures Rise with Commodity Prices

    Futures for Canada's main stock index drifted higher on Friday, tracking a rise in commodity prices ...

  • A Turkish court sentences a Syrian woman to life in prison for a bombing in Istanbul in 2022

    ISTANBUL (AP) — A court on Friday sentenced a Syrian woman to life in prison for a deadly explosion on a busy shopping district in Istanbul in 2022, Turkey's state-run news agency reported. Alham Albashir was given seven consecutive life sentences after being convicted on terrorism charges. The blast on Nov. 13, 2022 tore through Istiklal Avenue, a thoroughfare in Istanbul lined with shops and restaurants, killing six people, including two children, and wounding 99 others. Albashir and a man nam

  • When will The Umbrella Academy season 4 be released on Netflix?

    The Umbrella Academy season 4 hits Netflix this summer. Here is what we know about it so far.