How Did Boston Beer Overestimate Truly Demand by So Much?

·3 min read
How Did Boston Beer Overestimate Truly Demand by So Much?

The Truly brand isn't growing as fast this summer as Boston Beer (NYSE: SAM) executives thought it would. The brewer on Thursday lowered its sales and earnings outlook for the hard seltzer after demand slowed through late June. The new forecast keeps the company at the top of the industry when it comes to growth, with volumes that companies like Anheuser-Busch InBev (NYSE: BUD) and Constellation Brands (NYSE: STZ) would be thrilled to have.

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