How Comcast Changed Everything With This 1 Movie

Like a small stone falling and leading to an avalanche, the decision by Comcast's (NASDAQ: CMCSA) Universal Pictures to skip a theatrical release for its Trolls World Tour movie last year and go straight to streaming marked a sea change for the movie industry. Now the bright line has been obliterated, due to the COVID-19 pandemic forcing theaters to close for months on end. Trolls World Tour opened the floodgates for studios to do what was once unthinkable: prioritize streaming video over theaters.