Sephora Breaks Up With J.C. Penney for Kohl's -- Good News for Investors?

Last month, Target (NYSE: TGT) announced a strategic partnership with Ulta Beauty (NASDAQ: ULTA) to open a series of makeup and skin care shops inside its stores. Sephora, a competitor of Ulta and well-known cosmetic retailer, is making plans to open at least 850 shop-in-shop locations in Kohl's stores by 2023, 200 of which will be open by fall 2021. Sephora plans to offer over 100 brands as part of its Kohl's partnership, which will replace the existing beauty product line Kohl's offers.