Here's Why Shopify Can Beat Amazon's New Buy With Prime

Free, two-day shipping; easy returns; and checkout and shipping options like they have on Amazon can now be accessed on a retailer's own website if it uses the e-commerce giant's logistics platform. While it could help expand Amazon's reach beyond the confines of its own site, making the Prime loyalty program an essential component for consumers and merchants alike, the real purpose is likely an effort to blunt Shopify's (NYSE: SHOP) ability to further build out its own fulfillment network. Buy with Prime is another way for Amazon to take the technological prowess it developed and transform it into a service.