Why Wingstop's Stock Took Flight This Week

Shares of Wingstop (NASDAQ: WING) were up almost 8% this week after the company launched a new virtual brand called Thighstop to help combat the rising cost of chicken. Buying just chicken wings and breasts is much more expensive than buying a whole bird, so if it takes the entire chicken, and then uses all of the parts, it is a cheaper alternative. Chicken prices are at all-time record highs in 2021, surpassing the levels hit during an avian flu outbreak in 2014 and 2015 that led to widespread culling of flocks.