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Where Will Beyond Meat Be in 3 Years?

Where Will Beyond Meat Be in 3 Years?

Plant-based meat alternatives had a high wall to surmount in getting more than a narrow band of consumers with a vegetarian or vegan lifestyle interested in its product. While also holding a certain appeal to resource conservationists and those concerned with animal welfare, upending the $1 trillion meat industry was always going to be a difficult challenge. Bloomberg recently cited data from market research firm IRI showing the volume of grocery store sales of plant-based meat was down 14% for the 52-week period ending Dec. 4, while restaurant sales were down 9% at the end of November.