What Do the F-150 Lightning and Ford Pro Mean for Ford Stock?

·10 min read

It's clear that Ford Motor Company's (NYSE: F) new electric F-150 Lightning pickup could play a big role in the push to get more consumers to adopt electric vehicles. In this Motley Fool Live video, recorded on May 27, Industry Focus host Nick Sciple and Motley Fool senior auto specialist John Rosevear take a look at how Ford is planning to use its new line of electric vehicles -- and the enhanced computing power it's bringing to all of its products -- to drive revenue and profit gains that could give the stock an extra boost over the next few years. Nick Sciple: We've talked about the competitive landscape, the strategy that Ford has laid out in electric vehicles, how it is potentially opening up some more of these services-type revenues for Ford, which can be higher-margin when you think about the business earnings valuation, how does this change what Ford looks like as a business, say five-years in the future?

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