3 Reasons Not to Buy Alphabet Before Its Stock Split

Less than two weeks remain before Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) conducts a 20-for-1 stock split on July 15. The idea behind doing so is that Alphabet's shares could jump if the lower price attracts an influx of small investors. Alphabet is performing worse than the S&P, with its shares sinking around 25% year to date.