1 Top Advertising Tech Stock to Buy, 1 to Sell

·5 min read

Overall annual advertising spend is expected to reach $1 trillion within the next five years or so (up from about $780 billion this year). Digital advertising is climbing at a faster rate, though, and might account for at least three-quarters of total ad spending (compared to close to two-thirds today). After second-quarter 2022 financial updates, it looks like one emerging winner is PubMatic (NASDAQ: PUBM), while its peer Magnite (NASDAQ: MGNI) is faltering.