Amazon's Ad Business Will Continue to Outpace in 2022

Amazon's (NASDAQ: AMZN) ad business has grown quickly over the last few years, topping $30 billion in the trailing 12 months. Along with Meta Platform's Facebook and Alphabet's Google, it has become central to conversations about a digital advertising triopoly. While growth may slow down after the leaders in this space all saw big revenue gains in the middle of last year, Amazon should maintain its strong momentum, because it participates in the two of the fastest-growing segments of digital advertising.