Why Coca-Cola's Stock Popped as the Market Lost Its Fizz in 2022

Shares of Coca-Cola (NYSE: KO) rose 6.3% over the first six months of 2022, according to data provided by S&P Global Market Intelligence, as the beverage maker has deftly navigated a market ravaged by inflation. Unlike with other consumer products companies, the power of Coca-Cola's brand value enabled the drink master to raise prices to offset its costs without taking much of a hit to sales. CEO James Quincey told analysts during Coke's first-quarter earnings conference call in April that "trying to catch up on pricing in a recessionary environment is very hard, and so we have a bias to action."