Roblox's Real-Life Toy Deal Could Be Huge for Hasbro

Nicholas Rossolillo, The Motley Fool
·3 min read
Roblox's Real-Life Toy Deal Could Be Huge for Hasbro

Fresh off of its public stock listing, video game and metaverse platform Roblox (NYSE: RBLX) is now embracing the real world. It inked a partnership with toymaker Hasbro (NASDAQ: HAS), which will make Roblox-game-inspired NERF blasters, a Monopoly board game, and a NERF experience within the Roblox game platform later in 2021. It's but another indication that Roblox has real sticking power with its young user base and a new way to generate revenue outside of in-game purchases.