2 Reasons Investors Should Pay Attention To FuboTV's Advertising Business

Here are two things investors should watch to determine whether fuboTV's ad business sinks or soars. In its first-quarter earnings, fuboTV management blamed reduced TV ad spending from consumer product goods (CPG), finance, and technology companies for the poor results. As a result, fuboTV's advertising average revenue per user (ARPU) declined 4.5% year over year in the first quarter of 2022, hurting fuboTV's contribution margin, which the company uses to measure its progress toward profitability.