Walmart Challenges Amazon Prime With No-Minimum Free Shipping

As its competition with Amazon's (NASDAQ: AMZN) Amazon Prime heats up during the holiday shopping season, Walmart (NYSE: WMT) announced today it will begin offering free shipping on all orders placed as part of a Walmart+ subscription. Describing the move as "putting something extra under the tree for members," the company will now provide free next-day or two-day shipping to Walmart+ subscriber purchases, eliminating a previous $35 minimum. According to eMarketer research reported by The Houston Chronicle, Walmart's online market share is still dwarfed by Amazon's, but is growing nevertheless.