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Better Buy: Amazon vs. Lululemon

Better Buy: Amazon vs. Lululemon

Amazon's leading position in the e-commerce space, plus its huge cloud services division, allowed it to serve a far larger pool of consumers and enterprises. Customer traffic restrictions kept Lululemon's growth more restrained, with sales rising 11% in the past year. Amazon won market share from physical retailers and e-commerce specialists, while Lululemon is outgrowing the athleisure niche.