Hard Seltzer Demand Cratered, Can CBD Revive It?

Rich Duprey, The Motley Fool
·4 min read
Hard Seltzer Demand Cratered, Can CBD Revive It?

Hard seltzer's bursting bubble hit Boston Beer (NYSE: SAM) harder than most because it went in on the trend more than anyone. Although the beverage is not going away, hard seltzer could become just a niche, seasonal drink, a development that jeopardizes the billions of dollars spent by brewers on production capacity. Data from Veylinx, a consumer insights platform that uses behavioral research to predict purchasing habits, indicates consumers could start drinking more hard seltzer again if it is combined with cannabidiol, or CBD, the non-psychotropic compound found in marijuana.

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