Nike and Jordan Brand are releasing a sneaker pack that pays homage to professional basketball stars’ pregame rituals. The sportswear giant tapped three rising stars in the NBA and one WNBA veteran to help launch the exclusive line.
Per Tuesday’s statement from The Swoosh:
“How an athlete prepares to play is a matter of personal preference. Some famously toss chalk, others meticulously mark midsoles with motivational phrases. Point guard De'Aaron Fox of the Sacramento Kings, guard Ben Simmons of the Philadelphia 76ers, guard Luka Doncic of the Dallas Mavericks and center Brittney Griner of the Phoenix Mercury each have their rituals too. Their musts are highlighted in the new Pregame Pack, a collection of Nike and Jordan Brand silhouettes.”
Intended to reflect his disciplined pregame approach Luka Doncic’s Air Jordan 1 Mid: Mindfulness trainer features the phrases “Breathe & Center” and “Center & Breathe” written in opaque lettering on the heels.
Fox and Griner rely on carefully curated playlists to get into the zone on game day, so naturally the Nike Air Force 1: Music sneaker features green Swooshes with a striking design that draws from acoustic waveforms. The energy music can provide is executed on the kicks with a flashy red and yellow embellishment on the lateral forefoot and insole.
Finally, Simmons’ Nike Blazer Mid ’77: Motivation trainer features a suede, cracked-gray upper which serves as the canvas for two graphics and phrases on the shoe's lateral side—”Heart in the Game” on one, “Pride & Passion” on the other. On the heel tab, “Dedication” and “Motivation” are etched into the leather and symbolic insoles complete the look.
All three sneakers will debut exclusively at Foot Locker, with a staggered release. The Air Jordan 1 Mid: Mindfulness drop April 30, the Air Force 1: Music on May 14 and the Blazer Mid ‘77 Vintage: Motivation a week later on May 21. Nike has yet to announce how much each pair will cost.
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