While a box office disappointment, the live-action version of “The Little Mermaid” had undeniable cultural impact. Now that it’s streaming on Disney+, that seems to be translating to viewership, too.
Disney reported that “The Little Mermaid” had 16 million views in the first five days following its release on the streaming service, making it the most-watched film during the week of its premiere on Disney+ since “Hocus Pocus 2.” A timeless tale made modern, it ranked as the No. 1 most-streamed film for the weekend of Sep. 8-10 on Whip Media’s Movie Ranker, which uses viewership data from its consumer app, TV Time, with over 26 million registered global users.
Another box office struggler, DC’s “The Flash,” available to stream on Max, trailed at No. 2. That followed a weak run in theaters, which could be attributed to controversies surrounding star Ezra Miller and tight competition with “Spider-Man: Across the Spider-Verse.”
Rounding out the top three, falling from the prior week’s top spot, was Adam Sandler’s Netflix film “You Are So Not Invited to My Bat Mitzvah.” The book-to-screen film received some criticism for Sandler casting his own daughter in a lead role, but Netflix audiences didn’t seem to have any nepo-baby qualms.
Holding steady at No. 4 was Disney+’s “Guardians of the Galaxy Vol. 3.” The end to the much-loved Marvel trilogy reunited viewers with Star-Lord and his loveable misfit crew. The documentary series “Marvel Studios Assembled: The Making of ‘Guardians of the Galaxy Vol. 3,’” came out Wednesday, which could sustain interest in the movie in the next ranking.
Following a miserable $12.7 million theatrical run, Sony’s “Love Again” found some success after its release on Netflix. Starring “Outlander’s” Sam Heughan and Priyanka Chopra Jonas, the cliché-ridden rom-com landed at No. 5.
With the theatrical release of its second installment, “The Nun” made it to No. 6. The box office success of “The Nun II” shows another example of movies in theater awakening streaming viewers’ interest in earlier installments of a franchise.
And in a surprising return to the charts, last year’s “Don’t Worry Darling” came in at No. 10. Originally released on Max last year, the psychological thriller’s move to Netflix breathed new life into the story.
Nadine Suleiman is a senior marketing manager at Whip Media, a WrapPRO partner. Click here for more from Whip Media.
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