LG S95TR and SG10TY first look: Two takes on wireless Dolby Atmos for home theater

LG is one of many companies that usually shows off new soundbars in Las Vegas, and at CES 2024, that trend continues. While the new models are designed to compliment LG TVs, they offer something different in terms of audio, design and features. The most robust option, the S95TR, is a 9.1.5-channel setup that comes bundled with a subwoofer and rear speakers.

The flagship S95TR musters an output of 810 watts and is what the company calls the first Atmos-equipped soundbar with triple up-firing channels. Those include what LG says is the industry's first center up-firing speaker. That center driver helps with the dimensionality of the sound by boosting clarity and the overall soundstage. Two tweeters handle the treble while a passive radiator offers low-end tone in the correct relation to the wireless subwoofer. The S95TR employs Wowcast Built-in to wirelessly receive audio, including Dolby Atmos and DTS:X, from LG TVs. The company says the tech can even handle lossless-quality sound without a wired connection.

Indeed, the audio quality from the S95TR is big and boomy. Aided by rear speakers with three drivers, the sound from the complete setup was full, with punchy highs and bombastic bass when a scene demanded it. Last year, LG nixed the wireless transmission box that sat between the rear speakers on the S95TR's predecessor, opting instead to put that tech inside the speakers themselves. That's still the case, but the company decided to forgo the box on rear speakers that are sold separately this year. You still need to run a cable between them, but an added piece of hardware isn't required when expanding your setup.

To match up with its premium OLED TVs, LG has introduced the SG10TY. This is a flatter, low-profile option that looks at home situated below the company's M series. It's a 3.1-channel unit that can be expanded to a 5.1-channel setup with the addition of rear speakers. I wasn't able to hear this one during my demo, but I can tell you that it looks quite striking with those LG OLED TVs. And while it doesn't offer the sonic power of the S95TR on paper, I'm willing to bet some people will be just fine sacrificing a bit of dimensionality for improved aesthetics. Thanks to Wowcast Built-in, the wireless audio means you won't have visible wires just to get Dolby Atmos, further enhancing the clean look.

These two models offer the Wow interface, which puts soundbar settings and sound modes on a menu on the TV. They are also all both equipped with the company's Wow Orchestra tech that ensures the best audio quality thanks to "an enlarged soundstage and improved depth and height." This should particularly come in handy for Dolby Atmos and DTS:X content. LG's AI room calibration now factors in the rear speakers in a surround sound setup, adjusting for the proper sound no matter where you put them. The company says the tweak can even happen if the rear speakers are setup at uneven distances due to furniture or other living room constraints.

There's no word on pricing or availability for either of the new soundbars, but we'll likely hear more as launch day approaches for each one. In the meantime, these are our reigning picks for the best soundbars currently available on the market.

We're reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.