SÃO PAULO, October 25, 2021--(BUSINESS WIRE)--Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months.
Influency.me – which leads the Brazilian market in technology and services for activating digital influencers – began its operations in 2018, when it launched its influencer marketing platform. Later, the company launched its professional services division and, as a result, began offering a complete solution in influencer management segment for brands.
There are currently more than 300 subscribers on Influency.me, including leading international brands. "We live and breathe technology. We’re very proud of what we’ve managed to build. Using the term ‘disruptive’ sounds cliché, but this is the level of innovation we’re creating here," comments Rodrigo Azevedo, CEO and founder of Influency.me.
Influency.me technology is self-sufficient in generating data from millions of digital influencers worldwide. Such technology can observe the main social media platforms, identify the profiles of digital influencers, and obtain their analytics.
Other functionalities include: influencer search engine with +20 filters; IRS – Influencer Relationship Scoring, that automatically rate influencers by relationship level, campaign automation, social media monitoring and others.
Growth and more technological investment
Influency.me’s plan is to keep growing (and fast). This is what Azevedo affirms, "We grew 145% in the last 12 months, and we can do even more." In order to continue growing, the startup seeks to raise a series A round of capital.
The influencer marketing industry around the globe will surpass 15 billion next year, and there are no signs of slowing down. Brands want their consumers’ attention. And that attention is on digital influencers, which may help explain the current frenzy in the sector. This is why Influency.me has bold plans for growth. "We’re going to invest our own resources and raise capital in the coming months. Our goal is to speed up innovation, marketing and sales even further. All this so that we can continue to grow at a fast pace," emphasizes Azevedo.
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