LALA® Introduces New Breakfast ‘Licuados’

·2 min read

Authentic Hispanic Smoothies Feature Milk, Fruit & Oats in Three Flavors

DALLAS, July 05, 2022--(BUSINESS WIRE)--LALA U.S. is introducing authentic licuados – traditional Mexican breakfast smoothies containing milk, fruit, and oats – to dairy cases in Walmart and Hispanic-specialty grocers this month.

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LALA Introduces New Breakfast ‘Licuados’ in Papaya, Mango-Carrot and Vanilla Honey. (Photo: Business Wire)

"LALA® Licuados are the perfect way to start your morning," said Matt Okeson, Head of Marketing and R&D for LALA U.S. "With the goodness of oats, real milk, and a blend of real fruits, LALA® Licuados are a Hispanic breakfast standard in a convenient ready-to-drink format."

Licuados are a classic Mexican beverage, serving as a quick nutritious and delicious breakfast at home or more commonly on the run where people stop for one at juice and licuado stands. Licuados are blended like smoothies but not as thick.

The new LALA® Licuados are sold in three flavors – Papaya, Mango-Carrot, and Vanilla Honey. Each bottle features 8 grams of protein and is a good source of fiber and vitamins A&D.

"Our focus is to create a traditional breakfast offering with LALA® Licuados," said Mr. Okeson. "Consumers are increasingly seeking nutritious and high-quality products that maintain the customs of their families."

The Mango-Carrot flavor was honored as the "Most Innovative Cultured Dairy Prototype Flavor" during the International Dairy Foods Association’s Innovative Cultured Dairy Product competitions earlier this year.

The launch of the LALA® Licuados is the latest in a series of new cheese and dairy products offered by LALA®, each featuring the authentic taste of Mexican kitchens. Recent new additions include dessert yogurt smoothies and fruit and crema desserts. Within the last year, the company added three traditional Mexican cheeses to its line-up of yogurt smoothies, yogurts, Mexican crema, and milk.

About LALA U.S. INC.

Based in Dallas, LALA U.S., Inc. produces and distributes a wide variety of dairy-based products throughout the United States. Nationally distributed products include LALA®-branded yogurt smoothies, yogurts, crema Mexicana, and milk. Milk and other dairy-based products are also sold under well-known brands including Promised Land®, Nordica®, Frusion® and Skim Plus®. LALA U.S., Inc. is a subsidiary of Grupo LALA, a leading international foods company, with significant operations in Mexico, Brazil, United States, and Central America.

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Fred Stern

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