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Kim Kardashian debuted an exciting new collection of bras this week in her coveted shapewear brand, SKIMS. To promote the line, The Kardashians star recruited the likes of Becky G, Brooke Shields, Cassie, Chelsea Handler, Juliette Lewis and Indya Moore to model the campaign. After three years of development, the underwire styles, which she refers to as “the most comfortable bras you will ever wear,” are available to shop on the SKIMS site alongside the brand's bralettes, shapewear and loungewear.
The bras "blend the comfort and ease of a bralette with the shape and support of an underwire bra,” according to Kardashian, who added that the creation process required "a year of fitting trials and wear tests." A total of eight new styles—in a range of neutral shades to match skin tones—are included in the drop, priced from $44 to $58 and available in sizes 32A to 46DD, though exact sizing ranges by style.
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The bras are grouped into three collections: The No Show collection, designed for an invisible look; the Weightless Collection, which provides a light, braless feel; and the Naked Collection, which offers "next-to-naked, second-skin” comfort. The SKIMS bra campaign included 50 diverse women to showcase the new designs and represent a variety of body types. Juliette Lewis, pictured above, wears the Naked Plunge Bra in Onyx.
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Newly launched SKIMS styles have a pattern of selling out, so grab your size and shade before its gone.
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Prices were accurate at the time this article was published but may change over time.
This article originally appeared on Reviewed: SKIMS shapewear: Kim Kardashian launches new line of SKIMS bras