Yahoo Movies Kellogg's Is Facing A $5 Million Lawsuit For Not Having Enough Strawberries In Their Pop Tarts
I don’t know about you, but I’ve never taken a bite out of a strawberry-flavored Pop-Tart and thought, “Wait, this could use more strawberries.” Most of the time, I’m munching on one and rushing out the door because it's the quickest breakfast I can grab. The amount of fruit in there is, tbh, the last thing on my mind. But one consumer is arguing there needs to be more strawberries in a strawberry-flavored Pop-Tart and is taking action.
Kellogg’s is facing a class-action $5 million lawsuit that argues the company is misleading customers. Anita Harris of the Southern District of Illinois filed the lawsuit and says that in Kellogg’s labels and marketing they give the impression that the fruit filling contains "a greater relative and absolute amount of strawberries than it does.”
So, how much strawberry is actually in there? Well, there’s about 2 percent or less of dried strawberries, dried pears, dried apples, plus red 40 (a synthetic food dye). The lawsuit, citing the Illinois Consumer Fraud and Deceptive Business Practices Act, claims that the Pop-Tarts “cannot provide a true strawberry taste” since they're mixed with “significant amounts” of other fruit and food coloring, giving a “false impression” of more strawberries than there actually are.
“Whether a toaster pastry contains only strawberries or merely some strawberries," the lawsuit says, "is basic front label information consumers rely on when making quick decisions at the grocery store." It goes on to point out that strawberries are the signature ingredient in the Pop-Tart product, and having such a small amount is misleading the customer into thinking there's more.
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