Kansas City is watching the World Cup ... and a worldwide audience is watching KC, too
As the knockout rounds approach, the U.S. stars at the FIFA World Cup have been Christian Pulisic, Matt Turner and Kansas City’s Power & Light District.
And the only sure thing for the U.S. entering Saturday’s game against The Netherlands, which starts at 9 a.m. Central Time, is the party scene at the P&L.
Kansas City’s soccer celebrations have been a staple of the U.S. team broadcasts on FOX. After goals, live cutaways to thousands of cheering fans gathered in the P&L take center stage.
During the first-half highlights of the opening-game broadcast between the U.S. and Wales, FOX cut to a shot of the Power & Light cheering after Tim Weah’s goal.
“It’s beautiful,” said analyst Alexi Lalas, who spent a season playing for the Kansas City Wizards (now known as Sporting KC).
And the big crowds haven’t just assembled for USMNT (U.S. Men’s National Team) games. Fans filled the P&L for Mexico’s three group-stage games. Mexico didn’t advance to the knockout round.
Soccer Capital of America
Kansas City pic.twitter.com/hBHObjRi7o— Sporting Kansas City (@SportingKC) November 26, 2022
While the World Cup is watching Kansas City, we’re watching the World Cup. Kansas City was the nation’s top-rated local television market for the U.S. draw with England, and No. 5 for U.S.-Iran.
Fox averaged almost 15.4 million viewers for US v England World Cup match Friday. Peaked at 19.6 million.
Top markets
1. Kansas City 8.5 rating/26 share
2. Hartford 8.3/27
3. Boston 8.0/25
4. Dallas 8.0/28
5. Washington, DC 7.9/28#usmnt— Steven Goff (@SoccerInsider) November 27, 2022
Such scenes — Kansas Citians partying during internationally televised men’s and women’s soccer tournaments — helped Kansas City land a spot as a host city for the 2026 FIFA World Cup, which will be held at various sites throughout the U.S., Mexico and Canada.
Sporting KC and the Power & Light District will sponsor another watch party for Saturday’s game. Doors to the KC Live! are will open at 7 a.m.
CHRISTIAN PULISIC! KC LOVES IT! pic.twitter.com/vpNf4QBfDe
— Sporting Kansas City (@SportingKC) November 29, 2022