J.C. Penney dropping MyPillow along with Kohl's, Bed Bath & Beyond while Macy's lists it as 'out of stock'

UPDATE: See the latest MyPillow story here.

More retailers will stop selling MyPillow products, which CEO and founder Mike Lindell has said is part of a backlash against his company.

Lindell, who has pushed claims of voter fraud in the 2020 presidential election, said Monday several stores have told him they'd stop selling his products including Kohl's, Bed Bath & Beyond, Wayfair and Texas supermarket chain H-E-B.

People have flocked to social media to put pressure on stores carrying MyPillow to drop the brand.

J.C. Penney confirmed to USA TODAY Wednesday that it too will stop selling MyPillow and a listing on Macy’s website for the MyPillow Classic Medium Pillow Collection noted it was out of stock and had a message noting it “may not be available again.”

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Macy's didn't immediately respond to USA TODAY's request for comment but J.C. Penney said it made its decision to discount the products last summer "due to decreased customer demand."

"Following our usual procedures for discontinued merchandise, remaining store inventory will be marked down until the assortment is sold out, at which point it will not be restocked," J.C. Penney said in a statement to USA TODAY.

A one-star review dated Jan. 16 on Macys.com titled “Pillow for Seditious Traitors” said it was a “great pillow when dreaming about imposing Martial law when you’re ur candidate losed [sic].”

Lindell, who created the MyPillow in 2004 and built the business in Chaska, Minnesota, southwest of Minneapolis, said he doesn’t regret his election claims or his support of Trump, who he said he first met in 2016.

“They’re succumbing to the pressure from these attacks,” Lindell said in an interview with The Associated Press. “I’m one of their best-selling products ever. They’re going to lose out. It’s their loss if they want to succumb to the pressure.”

Contributing: Associated Press

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

This article originally appeared on USA TODAY: JCPenney, Kohl's, Bed Bath & Beyond drop MyPillow, Macy's not selling