The Internet Is Convinced Michael Cera Is a Secret Skincare Mogul — Here's Why the Actor Is Going Viral

"Guys run to this pharmacy in BK, I just saw MICHAEL CERA signing bottles!!" model Haley Kalil wrote on Instagram

<p>Haley Kalil/Instagram</p> Michael Cera signing CeraVe bottles

Haley Kalil/Instagram

Michael Cera signing CeraVe bottles

No, you aren't imagining things. Michael Cera has been spotted posing with CeraVe skincare products a lot.

All across social media, including X, formerly known as Twitter, users are sharing how they've noticed the Superbad actor, 35, carrying around large amounts of CeraVe lotion leading them to wonder: What exactly is going on?

"why is michael cera carrying that much lotion," someone wrote on X. "wait this michael cera x cerave campaign is so good," another person shared on X. "love that they're leading with chaos/confusion."

On Tuesday, Haley Kalil, 31, also joined in on the fun. The model uploaded an Instagram video of a pharmacy in Brooklyn where she went to restock her skincare products. When she arrived, she noticed Cera signing bottles of CeraVe products.

<p>Haley Kalil/Instagram</p> Michael Cera in a drug store signing CeraVe bottles

Haley Kalil/Instagram

Michael Cera in a drug store signing CeraVe bottles

Related: Chris Evans Teased Michael Cera After He Revived 'Scott Pilgrim' Cast Email 9 Years Later, Says Creator

"Hi," Cera says to Kalil when she notices her standing there. "That's a lovely cream," he adds pointing to the lotion before walking toward the door.

"Guys run to this pharmacy in BK, I just saw MICHAEL CERA signing bottles!! I’m a #ceravepartner, and I’m asking @cerave what is going ON," she captioned a video of the actor also attaching stickers of his face to the lotion bottles.

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human-interest stories.

On Thursday, Cera joined Bobbi Althoff's The Really Good Podcast, where he gave a little more insight into just what exactly is going on. In the episode, Althoff asks Cera about the claims he's made that he started the skincare brand.

"My name is Cera," he tells Altoff in a mysterious tone. "I don't claim that, but if you look at my name, my name is Michael Cera and people tend to draw the obvious," he adds.

<p>Haley Kalil/Instagram</p> Michael Cera with CeraVe bottles

Haley Kalil/Instagram

Michael Cera with CeraVe bottles

Related: Michael Cera Recalls Rihanna Slapping Him for 'This Is the End' Scene: 'She Really Sent Me Flying'

While he didn't give a firm answer to Althoff's question, he did tell her this: "I do like to say I have some skin in the game."

The actor went on to share that he does use CeraVe products. He likes how the products are hydrating and the ingredients in the formula. "I think it's a fine product but that's as far as it goes, as far as I'm willing to say," he says almost calling CeraVe his product.

"Your product? You were gonna say," Althoff responds continuing to press Cera about the brand.

As for what exactly the actor has up his sleeve? Guess we'll all have to stay tuned to find out.

For more People news, make sure to sign up for our newsletter!

Read the original article on People.