Insights on the Customer Engagement Solutions Global Market to 2026 - AI to Revolutionize Customer Experience (CX) & Engagement -

·5 min read

DUBLIN, May 20, 2022--(BUSINESS WIRE)--The "Customer Engagement Solutions - Global Market Trajectory & Analytics" report has been added to's offering.

The global market for Customer Engagement Solutions estimated at US$15 Billion in the year 2020, is projected to reach a revised size of US$31.3 Billion by 2026, growing at a CAGR of 12.5% over the analysis period.

Solutions, one of the segments analyzed in the report, is projected to grow at a 11.2% CAGR to reach US$22.6 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 15.5% CAGR for the next 7-year period. This segment currently accounts for a 28.3% share of the global Customer Engagement Solutions market.

The U.S. Market is Estimated at $5.5 Billion in 2021, While China is Forecast to Reach $4 Billion by 2026

The Customer Engagement Solutions market in the U.S. is estimated at US$5.5 Billion in the year 2021. The country currently accounts for a 32.3% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$4 Billion in the year 2026 trailing a CAGR of 15% through the analysis period.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.7% and 11.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR while Rest of European market (as defined in the study) will reach US$1.4 Billion by the end of the analysis period.

Select Competitors (Total 444 Featured) -

  • Aspect Software, Inc.

  • Avaya, Inc.

  • Bpmonline

  • Calabrio, Inc.

  • Crmnext

  • eGain Corporation

  • Eptica

  • Freshworks Inc.

  • Genesys

  • IBM Corporation

  • Ifs-Mplsystems

  • Lithium Technologies, LLC.

  • Microsoft Corporation

  • NICE Systems Ltd.

  • Nuance Communications, Inc.

  • OpenText Corporation

  • Oracle Corporation

  • Pegasystems, Inc.

  • Pitney Bowes, Inc.

  •, Inc.

  • SAP SE

  • ServiceNow, Inc.

  • SugarCRM, Inc.

  • Verint Systems, Inc.

  • Zendesk, Inc.

Key Topics Covered:




  • Customer Engagement Solutions - Global Key Competitors Percentage Market Share in 2022 (E)

  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

  • Importance of Customer Engagement Should Never Be Undermined. Here's Why

  • The Rise of Digital Marketing Changes the Rules of Customer Engagement

  • Digitalization of Marketing Brings Opportunities for Making Customer Engagement More Easy, Real-Time, Powerful & Rewarding: Global Spending on Digital Advertising & Marketing (In US$ Billion) for Years 2021, 2023, 2025 and 2027

  • The Never-Ending "Race" Between the Virus & Vaccines Continues. Amidst this Chaotic Battle, Where is the World Economy Heading Now & Beyond?

  • As Omicron Strain Fuels Fresh Waves of Infections Across the Globe, Mutating Coronavirus is the New Pandemic Challenge in 2022

  • With New Strains Emerging at an Alarming Rate, Focus Shifts to Booster Doses & Vaccine Tweaking. But How Practical Is It to Implement Them?

  • With Vaccinated Population Showing Signs of Declining Clinical Protection, Booster Doses Are Emerging Into a Necessity to Restore Vaccine Effectiveness, but this Strategy is Not Within Reach for Most Countries: Number of Booster Doses Administered Per 100 People by Country as of December 2021

  • At the Dawn of 2022, We Leave Behind Millions of Deaths Due to New Strains & Once Again Stare at an Impending Catastrophe

  • How & When Will the World Be Vaccinated? Global Number of Annual COVID-19 Vaccine Doses (In Million) for Years 2020 through 2025 by Geographic Region/Country

  • Split Scenarios Unfold: The Great Vaccine Divide Emerges

  • With Low Vaccination Rates in Africa Emerging Into a Global Security Issue, Vaccine Imbalances Will Stretch the Pandemic Further into 2022: Global Percentage (%) of Population Administered With Vaccines by Region as of January 2022

  • Amid this Prolonged Pandemic, Why Should Businesses Care About Progress on Vaccinations?



  • Accelerated by the Pandemic, High Customer Churn Rates Heightens the Focus on Customer Engagement

  • Customer Churn Rate is the Barometer that Measures the Need for More Effective & Efficient Customer Engagement Solutions: Global Customer Churn Rate (In %) by Industry for the Year 2022

  • Metaverse Makes Its Disruptive Appearance On the Scene, Upending Customer Engagement

  • Robust Outlook for Metaverse Means Companies Wanting to Engage Customers Should Take Note

  • With the Promise of Revolutionizing the Internet, Metaverse Offers An Attractive Medium for Customer Engagement: Global Market for Metaverse (In US$ Billion) for Years 2021, 2023, 2025 and 2027

  • Customer Engagement in the Metaverse: A Review

  • Loyalty Programs Emerge as an Attractive Way to Increase Customer Engagement

  • The Spectacular Rise of eCommerce and mCommerce Bodes Well for Adoption of Customer Engagement Solutions

  • Massively Growing Opportunity for eCommerce Strengthens the Business Case for eCommerce Customer Engagement: Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023

  • RCS Emerges as a Powerful Addition to Customer Engagement Strategies

  • Conversational Commerce, An Effective Way to Enhance Customer Engagement

  • Social Commerce Emerges Into the Spotlight for its Ability to Enhance Customer Engagement

  • As the Primary Touch Point for Customer Engagement, Call Centers Become the Focus Area for Improvement

  • The Need of the Hour is to Improve the IVR Experience

  • AI to Revolutionize Customer Experience (CX) & Engagement




For more information about this report visit

View source version on

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting