IKEA Toronto Downtown - Aura welcomes thousands through its doors on opening day

·3 min read

The new store is the first of its kind in Canada, bringing the IKEA experience closer to urban residents

BURLINGTON, ON, May 25, 2022 /CNW/ -  IKEA Canada's highly anticipated downtown Toronto store celebrated its grand opening today, with co-workers welcoming thousands into its brand new 66,000 square foot location at the corner of Yonge and Gerrard. IKEA Toronto Downtown - Aura is the retailer's 15th store in Canada.

IKEA Toronto Downtown, Aura welcomes thousands through its doors on opening day. The new store is the first of its kind

"Today's opening represents an important milestone in our retail transformation to bring IKEA closer to where customers live, work, shop and socialize," said IKEA Canada CEO and Chief Sustainability Officer Michael Ward. "It is a very exciting and proud day for all of us at IKEA Canada as we open our first ever small store in Canada, designed to meet the needs and dreams of urban Toronto residents."

The opening celebrations kicked off at 8:30 am in College Park and featured musical entertainment and treats from the IKEA Swedish Deli. An opening ceremony included a land acknowledgement by Chief Stacey LaForme followed by remarks from IKEA Canada CEO and Chief Sustainability Officer, Michael Ward, IKEA Toronto Downtown - Aura Store Manager, Patrice Dreano, Lars Henriksson, Consul General of Sweden in Canada, and Pauline Larsen, Interim Executive Director at Downtown Yonge Business Improvement Area.

"Today is an exciting day for our co-workers who are proud to welcome our first customers to shop this exciting new retail concept," said Patrice Dreano, Store Manager, IKEA Toronto Downtown - Aura. "We are truly grateful to the local community for their enthusiasm and support for IKEA Toronto Downtown - Aura. We look forward to continuing to be a positive community partner."

IKEA Toronto Downtown - Aura is the first store of its kind in Canada, offering the inspiring IKEA experience that customers know and love, just at a smaller size. Taking inspiration from life at home in Toronto, the store includes more than 2,000 products for immediate takeaway, while larger furniture items are on display and available for home delivery. IKEA Toronto Downtown – Aura is a cashless store and customers can shop using the IKEA app to scan products and pay at one of the many checkout lanes located on both levels of the store. The store offers a complete range of convenient services such as assembly, planning and returns, and home delivery. A pick-up point located in the lower level of the Aura Shopping Centre enables customers to collect their online orders for a flat-rate fee.

Customers can now enjoy the IKEA Swedish Deli, a new food concept, where they can grab an IKEA hot dog on the go, bring home Swedish groceries for dinner, or enjoy delicious new 'eatball' recipes that are designed to satisfy the tastes of a diverse Toronto community.

Store hours at IKEA Toronto Downtown - Aura are Monday-Sunday from 10 am to 9 pm. The Swedish Deli will also open for extended hours from 8 am - 9 pm, starting May 30th. IKEA Toronto Downtown - Aura joins a growing IKEA network in the Greater Toronto Area that includes four full-size IKEA stores, 15 PenguinPickUp locations, and eight Design studios.

Founded in 1943 in Sweden, IKEA is a leading home furnishing retailer, offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. IKEA Canada is part of Ingka Group which operates 389 IKEA stores in 32 countries, including 14 in Canada. Last year, IKEA Canada welcomed 21.2 million visitors to its stores and 236 million visitors to IKEA.ca. IKEA Canada operates business through the IKEA vision - to create a better everyday life for the many people and does so through its local community efforts and sustainability initiatives. For more information on IKEA Canada, please visit IKEA.ca.



View original content: http://www.newswire.ca/en/releases/archive/May2022/25/c9923.html

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