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Bright blonde hair had quite a renaissance the past year, with everyone from Halsey to Jessica Chastain dabbling in platinum. Now that temperatures have cooled, however, honey blonde hair is reigning supreme, and is predicted to continue to do so well into the spring.
According to hairstylists, this is right on cue, since 2024’s trending hair colors are all about warmth. “Warm golden tones are becoming more popular for the new year,” says celebrity hairstylist Jennifer Korab, who refers to the particular shade of honey blonde hair as “cozy blonde.” Celebrities aren’t the only ones obsessed with the look, either: Colorists tell Glamour that countless clients are moving in that direction too.
“For years now the ‘ashy’ blonde trend has been one of the most requested hair colors from my clients at the salon, but I think we are going to be seeing more gold and honey tones,” says hairstylist Nicholas Taylor. “The Playboy-bunny golden blonde is making its comeback, as well as deep honey blondes like Kim Kardashian's new color.”
Kardashian is far from the only celeb rocking the shade as of late. In fact, the Skims founder, Rihanna, and Keke Palmer all debuted honey blonde hair just a few days a part from one another. Jennifer Lopez has also been sporting golden honey hair for a while now.
What’s that they say about great minds?
Clearly, the cozy-blonde movement is already well underway, and considering how low-maintenance it is, it’s not hard to see why.
“Cozy blonde is a term used to describe a super-low-maintenance approach to being a blonde,” says Michelle Cleveland, celebrity hair-extension artist and Wella master color expert. “The look embraces more depth in the hair with low lights and strategic placement of lighter blonde shades, allowing for a low-maintenance blonde that works for any season.”
As for who makes the ideal cozy blonde candidate? According to Korab, the shade is great for natural blondes, anyone with highlights or balayage, and light brunette hair. However, it also works for anyone who’s currently blonde, whether it’s dyed or natural, Cleveland says.
“Anyone who feels a little washed out from the overall brightness [of their blonde] usually transitions very well into wearing this look,” Cleveland says, and as do those who are tired of upkeep that is too time-consuming, expensive, or damaging. “In this case, your stylist can create a cozy blonde that gives you the best of both worlds.”
Translation? If you’ve been on the hunt for blonde-friendly yet natural-looking and low-maintenance hair colors, congratulations: Your search stops now.
If you’re planning to dye your hair cozy blonde, here’s what to ask for at the salon. “Cozy blonde has a lot of dimension to the hair,” Korab says. “You can achieve the look by adding lowlights and asking for a golden or honey blonde, but you want to keep the face frame bright while adding fine lowlights throughout.”
Cleveland agrees, and she also notes that you should reiterate that you’re still interested in seeing yourself as a blonde but would love to make it a bit more low-maintenance while seeking a softer grow-out.
Just remember: Low-maintenance does not mean no maintenance. “That’s the biggest mistake clients make when moving into a look such as this,” Cleveland says. “It’s super low-maintenance compared to being an allover blonde, but it still requires some upkeep to keep the color looking fresh.”
To maintain and protect the color, be sure to consistently use heat protectant and color-protecting shampoo and conditioner, as well as a hydrating hair mask and gloss. Might we suggest trying some of our Glamour Beauty Award winners for the job?
As for styling, anything goes with this kind of low-maintenance shade, but Korab thinks the more effortless, the better. “I love to style cozy blonde hair with a lived-in look, such as a beach wave,” she says. To get the look, simply let your hair air-dry and style it with a hair waver and generously spritz sea salt spray for the ultimate laid-back look.
Start your cozy blonde journey today, and shop the essentials below.
Moroccanoil Color Care Shampoo & Conditioner
Verb Bonding Mask
Pureology Color Fanatic Top Coat + Tone Hair Gloss
The Beachwaver Pro 1.25 Dual Voltage Rotating Curling Iron
Danielle Sinay is the associate beauty editor at Glamour. Follow her on Instagram @daniellesinay.
Originally Appeared on Glamour