Helius Features in the "Chinese Brand Story'' as an Innovative, Technologically Advanced Shoe Brand for Children

·2 min read

Fujian, China--(Newsfile Corp. - January 24, 2022) - The "China Brand Story" seeks to depict the beating pulse of Chinese brand development by focusing on stellar brands. Recently, Helius joined this coveted list by being featured as an innovative and technologically advanced company that aids the healthy development of children through its shoes. Through a series of interviews held at the Helius Headquarters in Quanzhou, Fujian, the review team of CCTV's "China Brand Story" set about exploring and understanding what goes behind the production of this unique shoe brand.

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Helius applies innovative technology that aids healthy development while protecting the feet of children. The detailed interview conducted, highlights three major aspects of Helius. The first being the brand concept. The brand design has its roots in Greek mythology and is derived from the sun god. Just as the sun illuminates the world with its light, the Helius technology aims at making it available to children so that they may benefit from it. This technology will assist the healthy growth and development of children's feet. A symbolic sunny and healthy childhood is implied in this concept. This aspect is integral to the core values of Helius that believes in promoting the good health and wellbeing of children.

The second aspect that the review team focused on was the production of the children's shoes. During the product development process Helius focuses on scientific and technological foot care, and in its brand development the focus is on health care. Through the application of black technology military protective materials in its manufacturing process, lightweight, high quality and durable shoes are produced for children.

The third aspect that was covered was the sales concept which showed that Helius has emerged as a responsible, comprehensive service brand for high quality, fashionable and durable shoes and apparel for children.

Media Contact

Company address: No. 618, Jinxin Middle Road, Jinjiang City, Fujian Province
Contact person: He Jianle
E-mail: 1107175317@qq.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/111297

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