Company readies itself for market expansion with new schools and additional student-athlete partnerships in the coming months
ATLANTA, May 23, 2022--(BUSINESS WIRE)--The Players' Lounge, a Web 3.0 focused platform built to empower relationships between current and former college athletes and their respective fanbases, today announces the appointment of Keith Marshall and Aaron Murray to Co-CEOs. In early 2022, The Players' Lounge launched with more than $1 mil in primary and secondary NFT sales revenue and more than 7,500 engaged fans on Discord specific to the University of Georgia fanbase. In their updated roles, Marshall and Murray are tasked with extending the launch success of The Players' Lounge to colleges across the country, with a focus on six new schools and 100+ student-athletes this summer.
Former student-athletes and teammates at the University of Georgia, Keith Marshall and Aaron Murray, collaborated with former teammates to redefine the fan experience. By utilizing Web 3.0 technologies, The Players' Lounge facilitates interaction between communities of fans and their favorite student-athletes with the purchase of team-specific NFTs, which unlock a variety of utilities from exclusive message boards, content and live events.
"With the recent changes in college athletics and the emergence of NIL, Aaron and I knew that there was an opportunity to change the way fans engage with their favorite student-athletes while providing these athletes with a community to network and further their brand while being compensated for their time," states Keith Marshall, Co-CEO, The Players' Lounge. "As former collegiate athletes, it's imperative to Aaron and me that our student-athlete partners consider this opportunity an engaging and educational experience, one that enhances their time in college and potentially sets them up for success for life after sport."
Keith Marshall and Aaron Murray bring experience across start-ups, strategy consulting, private equity, broadcast media and programming. Together with the team at The Players' Lounge, they are well-positioned to redefine the fan experience utilizing Web 3.0 technologies.
"As a company founded by former collegiate athletes, we understand more so than anyone the impact a dedicated fan base can have on the team," said Aaron Murray, Co-CEO, The Players’ Lounge. "At The Players’ Lounge, we want to emphasize the benefits fans receive, including direct access to their favorite collegiate athletes with incredible in-person events and exclusive message boards. We believe that this unique opportunity to support the players will further the connection that fans have with their favorite school."
About Keith Marshall
Keith Marshall is a former collegiate and NFL running back, playing for the University of Georgia and Washington Commanders. Following a career-ending knee injury, Marshall obtained his MBA from Emory University Goizueta Business School. He was a member of the Goizueta Consulting Association, Goizueta Impact Investors (MIINT Competitor), Entrepreneurship & Venture Capital Club and the Black MBA Association.
About Aaron Murray
Aaron Murray is a former collegiate and NFL quarterback, playing for the University of Georgia and the Kansas City Chiefs. He continues to hold the record for career touchdowns in the SEC. He is currently a college football color commentator and SiriusXM radio host for CBS Sports Network.
To join The Players' Lounge community, visit https://www.theplayerslounge.io/.
About The Player's Lounge
The Players' Lounge is a platform built by lettermen to empower relationships within the collegiate sports community through connecting current and former athletes with their respective fan bases while providing opportunities for student-athletes to monetize their individual brands. The Players' Lounge is the first NIL community envisioned by players built for both fans and players alike. To learn more, visit https://www.theplayerslounge.io/ and follow TPL on Instagram (@thplayerslounge), Twitter (@thplayerslounge), and Facebook (@thplayerslounge).
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