Late last year, Hailey Bieber teased an upcoming beauty line bearing her middle name, Rhode. And while details about the release remain scarce, the teasing isn't. In her latest Instagram post, Bieber shared shots of herself with glowing, wet-look skin, joking that she looked like a glazed donut — though the comparison wasn't that far off. There was plenty of skin on show, of course, because she posed in a tiny, nude-colored bikini with delicate ruffled details.
Along with the photos, Baldwin tagged the Rhode Instagram account, which doesn't have a single post just yet, but does have more than 43,000 followers. She kept her new photos simple, eschewing any accessories other than dainty stud earrings and her huge engagement ring, putting her allover glow in the spotlight.
"Glazed 🍩🍩 skin all 2022. Tell a friend," she wrote alongside the photos, which included a shot of her wearing a sheet mask and undereye patches.
In the past, Bieber shared that the line had been in the works for a while. TMZ reported that Bieber filed legal papers for rights to the name Rhode back in February 2021. At the time, the submission sought to use the name on "beauty and wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare."
"I'm not going to be shady about it, Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I'm very, very excited, that's all I can say for now," she said during a YouTube Q&A.