GUESS Originals joined forces with Pushing for Pink for a full-day pop-up festival in support of the organization’s Meals On Pink Wheels program. The program is set to offer three months of free weekly delivered meals to families who are affected by breast cancer.
Held at Lot 5 in DTLA, the event was open to the public with the goal of donating all revenue to the organization. Meanwhile, 20% of the proceeds from the GUESS Originals Carpenter Shop will also be donated to help fight against breast cancer. Skateboarders like Alex Midler, Kevin White and Robert Neal came together to support the event. Alongside, influencers such as Darianka Sanchez, Mishka Silva, Nicole Laeno and Bryant Eslava were also in attendance.
The American label prepared a line of surprises for its attendees. A pink skatepark became one of the event’s standouts, while the dunk tank and the mechanical bull became crowd favorites. Artists like Blondie Beach and DaShawn Jordan took the main stage. Meanwhile, patrons also got the chance to participate in an auction hosted by Gary Rodgers. Elsewhere, FaZe Chan, a prominent and influential esports organization is set to create a half basketball experience for guests to use.
Visit the official Pushing for Pink website to learn more.