Green Tea Market to Hit USD 23.66 Billion by 2027 | Rising Awareness about the Health Benefits of Green Tea to Drive Market Growth

·7 min read
Fortune Business Insights
Fortune Business Insights

Companies covered in green tea market are Associated British Foods plc (London, U.K.), Unilever plc (London, U.K.), Tata Consumer Products Limited (Mumbai, India), The Bigelow Tea Company (Connecticut, U.S.), East West Tea Company, LLC (Oregon, U.S.), Numi, Inc. (California, U.S.), Tazo Tea Company (Washington, U.S.), Shangri La Tea Company (Nevada, U.S.), The Republic of Tea, Inc. (California, U.S.), Keurig Dr. Pepper, Inc. (Texas, U.S.) & Other.

Pune India, May 25, 2022 (GLOBE NEWSWIRE) -- The global green tea market size is projected to reach USD 23.66 billion by 2027. The increasing prevalence of cardiovascular diseases, diabetes, and obesity is set to boost the demand for green tea among people. The Center of Disease Control and Prevention, for instance, mentioned in its National Diabetes Statistics Report that more than 88 million adults are prediabetic in America. This information is published by Fortune Business Insights™ in a report, titled, “Green Tea Market, 2020 – 2027.” As per the report, the green tea market stood at USD 12.80 billion in 2019. It is set to exhibit a CAGR of 8.0% during the forecast period.

A list of reputed green tea manufacturers presents in the global market:

  • Associated British Foods plc (London, U.K.)

  • Unilever plc (London, U.K.)

  • Tata Consumer Products Limited (Mumbai, India)

  • The Bigelow Tea Company (Connecticut, U.S.)

  • East West Tea Company, LLC (Oregon, U.S.)

  • Numi, Inc. (California, U.S.)

  • Tazo Tea Company (Washington, U.S.)

  • Shangri La Tea Company (Nevada, U.S.)

  • The Republic of Tea, Inc. (California, U.S.)

  • Keurig Dr. Pepper, Inc. (Texas, U.S.)

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Report Scope & Segmentation:

Report Attribute


Market size value in 2019

USD 12.80 billion

Revenue forecast in 2027

USD 23.66 billion

Growth Rate

CAGR of almost 8.0% 2020-2027

Base Year


Historic Years

2016 - 2018

Forecast Years

2020- 2027

Segments Covered

By Form, By Flavour, By Geography

Forecast Units

Value (USD Billion), and Volume (Units)

Quantitative Units

Revenue in USD million/billion and CAGR from 2021 to 2028

Regions Covered

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World

Countries Covered

U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others

Number of Companies Covered

Associated British Foods plc (London, U.K.), Unilever plc (London, U.K.), Tata Consumer Products Limited (Mumbai, India), The Bigelow Tea Company (Connecticut, U.S.), East West Tea Company, LLC (Oregon, U.S.), Numi, Inc. (California, U.S.), Tazo Tea Company (Washington, U.S.), Shangri La Tea Company (Nevada, U.S.), The Republic of Tea, Inc. (California, U.S.), Keurig Dr. Pepper, Inc. (Texas, U.S.) & Other.

Report Coverage

Market growth drivers, restraints, opportunities, Porter's five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.

Customization Scope

Avail customized purchase options to meet your exact research needs.

Urgent Need to Boost Immunity and Health Surges Demand amid COVID-19 Pandemic

The ongoing COVID-19 pandemic has severely affected the supply chain of various types of teas. The green tea industry is also not an exception because of nationwide lockdown deployed by government bodies in numerous countries. But, the rising need to improve one’s immunity and the overall health has surged the demand for nutritional beverages across the globe through all retail channels. The U.S. Department of Agriculture, for instance, stated that in April 2020, the sales of grocery stores were up by 25%. Hence, the rising demand for antioxidant-rich food and drinks to prevent transmission would propel growth amid the pandemic.

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Tea Bags Segment Generated 52.20% in 2019: Fortune Business Insights™

Based on the distribution channel, the market is segregated into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. By form, it is split into tea bags, capsules & tablets, ready-to-drink, loose powder, and loose leaves. Amongst these, the tea bags segment held 52.20% in terms of the green tea market share in 2019. This growth is attributable to the portability, easy storage, and wide availability of tea bags. Lastly, based on the flavor, it is categorized into flavored and unflavored. Out of these, the unflavored segment earned 17.42% share in the U.K. This growth is attributable to the high demand for clean-label and organic products.

Report Coverage-

The report provides intelligent insights on new product developments, R&D activities, and future technologies. At the same time, it offers elaborate information about recent investments, developments, and untapped geographies. Besides, our analysts have conducted an assessment of manufacturing capabilities, strategies, and shares of renowned vendors.

Drivers & Restraints-

Rising Consumption of Antioxidants to Accelerate Growth

The demand for tea has surged dramatically in recent years because of the recognition of the positive health effects of antioxidants. The Food & Drug Administration declared that the production of green tea is expected to increase by 7.5% every year. At the same time, several clinical studies have suggested that the consumption of flavonoids and antioxidants help in improving cardiovascular health and mental stress response.

Moreover, the trend of healthy hydration and on-the-go nutrition has raised the demand for functional beverages worldwide. This type of tea aids in lowering the aging of tissues and cells, as well as enhancing body functions. However, the lack of knowledge regarding the safe usage of agrochemicals and good farming practices may hamper the green tea market growth in the upcoming years.

Regional Insights-

Increasing Production and Consumption of Tea in China to Help Asia Pacific Lead

Geographically, in 2019, Asia Pacific earned USD 8.70 billion in terms of revenue. This growth is attributable to the rising production of this type of tea in the region. China is considered to be the largest consumer and producer of tea in Asia Pacific. In North America, the market would grow at a fast pace on account of the high demand for tea to lower the risks of various lifestyle-related health issues, such as diabetes and obesity. Europe, on the other hand, is anticipated to showcase considerable growth backed by the high demand for healthy and unique teas from millennials. Additionally, investments by companies in the development of novel ready-to-drink green teas would aid regional growth.

Competitive Landscape-

Key Players Focus on Launching Innovative Beverages to Generate More Sales

The global market contains a large number of prominent green tea companies that are persistently striving to keep up with the high consumer demand for the product. Some of them are conducting extensive R&D activities to introduce novel products, while a few others are joining hands with celebrities to attract more consumers.

Browse Detailed Summary of Research Report with TOC:

Below are the two latest industry developments:

  • April 2021: Honest Tea, an organic tea company introduced Honest Yerba Mate, a caffeinated ready-to-drink bottled beverage to expand its portfolio. It is available in various flavors, such as Peach Mango Green Tea, Strawberry Pomegranate Matcha, and Lemon Ginger Black Tea.

  • January 2021: Dwayne “The Rock” Johnson developed ZOA Energy, a healthy energy drink infused with 160 mg of green tea and unroasted green coffee extracts. It is available in five flavors, namely, lemon lime, wild orange, super berry, pineapple coconut, and original. The actor aims to improve immunity and health of people with the launch of this drink.

Detailed Table of Content:

  • Introduction

    • Research Scope

    • Market Segmentation

    • Research Methodology

    • Definitions and Assumptions

  • Executive Summary

  • Market Dynamics

    • Market Drivers

    • Market Restraints

    • Market Opportunities

    • Emerging Trends

  • Key Insights

    • Overview of the Parent/Related Markets

    • Industry SWOT Analysis

    • Supply Chain Analysis

    • Recent Industry Developments - Policies, Partnerships, New Form Launches, and Mergers & Acquisitions

    • Qualitative Analysis (in relation to COVID-19)

      • Impact of COVID-19

      • Supply Chain Challenges

      • Potential Opportunities due to COVID-19

  • Global Green Tea Market Analysis, Insights and Forecast, 2016-2027

    • Key Findings / Summary

    • Market Size Estimates and Forecast

      • By Form

        • Tea Bags

        • Loose Leaves

        • Loose Powder

        • Ready-to-drink

        • Capsules & Tablets

      • By Flavor

        • Flavored

        • Unflavored

      • By Distribution Channel

        • Supermarket/Hypermarket

        • Specialty Stores

        • Convenience Stores

        • Online Retail

      • By Region

        • North America

        • Europe

        • Asia Pacific

        • South America

        • Middle East & Africa

TOC Continued…!           

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