Google Play Store's new 'Offers' tab highlights deals on apps, movies and more

It includes curated app section based on your tastes, of course.

Google

Google has launched an Offers tab for the Play Store featuring deals on apps, games, movies, books and other purchases, Android Police has reported. It appears at the bottom of the Play screen, along with Games, Apps, Movies & TV and Books, separate from the existing "Offers and notifications" section.

"[Offers is] a new tab in the Google Play Store app to help you discover deals in games and apps across travel, shopping, media & entertainment, fitness, and more," Google said in a blog post. When you tap on the tab, it displays multiple carousels with offers on movie rentals, apps, games and more. It includes sales on in-game items, in-app purchases and offers app trials, Android Police noted.

Google used to have a separate Android app called "Offers," that let you find deals in your current location, but that was way back in 2011 with Android 2.1 "Eclair" when Google Play was called Android Market. Its current "Offers & notifications" section on Play is sparse and not that easy to find, while the new tab is front and center and covers a wide range of products. The Offers tab is already rolling out to the US, India and Indonesia and will arrive in other markets later this year.