Global Oral Hygiene Market (2021 to 2026) - by Products, Distribution Channel, Application and Geography -

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DUBLIN, September 24, 2021--(BUSINESS WIRE)--The "Global Oral Hygiene Market (2021-2026) by Products, Distribution Channel, Application, Geography, Competitive Analysis and the Impact of COVID-19 with Ansoff Analysis" report has been added to's offering.

The Global Oral Hygiene Market is estimated to be USD 46.4 Bn in 2021 and is expected to reach USD 55.2 Bn by 2026, growing at a CAGR of 3.5%.

Increasing dental problems among children and adults, due to poor eating habits, and the rise in popularity for herbal oral care products are the factors primarily driving the global toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the growth of the market studied. The rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, such as teeth-whitening products. One of the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality that differs from ordinary toothpaste. To improve market position, manufacturers are constantly focusing on implementing innovative strategies and introducing a broad portfolio of products.

Recent Developments

1. In April 2020, GlaxoSmithKline Consumer Healthcare Limited (India) merged with Hindustan Unilever Limited (HUL), with HUL responsible for the distribution of GSK's Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.

2. In April 2020, Perrigo Company plc (Ireland) completed the acquisition of the oral care assets of High Ridge Brands (US), which includes Dr. Fresh, LLC.

3. In January 2020, Perrigo Company plc's Ranir subsidiary acquired the assets of Steripod, a leading toothbrush accessory brand, and innovator in the toothbrush protector market, from Bonfit America Inc (US).

4. In December 2019, Colgate-Palmolive Company launched Colgate Optic White Renewal Tooth Paste.

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Oral Hygiene Market.

  • The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.

  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.

  • The report includes in-depth market analysis using Porter's 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.

  • The report also contains the competitive analysis using Competitive Quadrant, the analyst's proprietary competitive positioning tool.

Market Dynamics


  • Growing Awareness about Oral Hygiene

  • Rising Incidence to Dental Diseases

  • Growing Number to Small/Private Dental Clinics with Dental Dispensaries

  • Technological Advancements


  • Competitive Pricing Pressure Faced by Prominent Players


  • Increasing Online Purchase of Oral Care Products


  • High Dependency on Retail/Consumer Stores

Companies Mentioned

  • 3M Company

  • Church & Dwight Co, Inc.

  • Colgate-Palmolive Company

  • Dabur India Ltd.

  • Dentaid SL

  • Dentsply International Inc.

  • Dr. Fresh, LLC

  • GC Corporation

  • GlaxoSmithKline PLC

  • Henkel AG & Co. KGaA

  • Johnson & Johnson

  • Koninklijke Philips N.V.

  • LG Household and Health Care Ltd

  • Lion Corporation

  • Orkla

  • Perrigo Company plc

  • Procter & Gamble

  • Sunstar Suisse S.A.

  • The Himalaya Drug Company

  • The Procter & Gamble Company

  • Ultradent Products Inc

  • Unilever PLC

  • Young Dental

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