Global Marketing Automation Market to Reach $6.3 Billion by 2026

·28 min read
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Abstract: What`s New for 2022? -Global competitiveness and key competitor percentage market shares. -Market presence across multiple geographies - Strong/Active/Niche/Trivial.

New York, June 27, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Marketing Automation Industry" - https://www.reportlinker.com/p05799136/?utm_source=GNW
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Global Marketing Automation Market to Reach $6.3 Billion by 2026

When marketing activities are automated using software, it is referred to as `marketing automation`. Repetitive activities like posting on social media platforms and email marketing are being increasingly automated, as it offers businesses dual benefits. A successful marketing automation strategy would also aim at reducing the number of customer friction points. Lead nurturing, personalized email marketing, campaign management, CRM integration, forms & landing pages, lead scoring, lead management and social media management are the important features of marketing automation. Growth in the global is set to be driven by rise of digital advertising, growing usage of the Internet and other technologies, and surging popularity of social media networks. Companies are increasingly relying on the digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising while continuing to engage in traditional channels to gain benefits of both the worlds. Ensuring that the brand stands available, relevant and consistent on social media is difficult for various companies. In addition, organizations are required to regularly update blogs and information while tracking trends, measuring effectiveness of social efforts and engaging with customers. These issues have paved way for social media automation solutions that allow companies to realize the power of marketing automation along with social media to drive gains.

Amid the COVID-19 crisis, the global market for Marketing Automation estimated at US$3.9 Billion in the year 2020, is projected to reach a revised size of US$6.3 Billion by 2026, growing at a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is projected to grow at a 9.6% CAGR to reach US$4.6 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the On-Premise segment is readjusted to a revised 6.8% CAGR for the next 7-year period. This segment currently accounts for a 37.3% share of the global Marketing Automation market. Cloud-based tools allow marketers to gain more control over their marketing and business content. These tools allow for the proper implementation of strategies independently without the need to rely on other departments.

The U.S. Market is Estimated at $1.2 Billion in 2021, While China is Forecast to Reach $898.4 Million by 2026

The Marketing Automation market in the U.S. is estimated at US$1.2 Billion in the year 2021. The country currently accounts for a 29.31% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$898.4 Million in the year 2026 trailing a CAGR of 10.6% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.1% and 7.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR while Rest of European market (as defined in the study) will reach US$989.3 Million by the end of the analysis period. In the US, the COVID-19 pandemic onset led to a significant impact on digital advertising during the early part of 2020. However, in the second half of the year, the holiday season and ad spend by political parties aided in compensating for the losses registered earlier in the year. Digital ad spend therefore increased at a double-digit rate for the year. The increase in online shopping, home deliveries, and connected TV helped maintain the market`s growth. Thriving economies, growing employment opportunities, rising income levels, continuous development of cellular markets, rising 4G penetrations, and increasing spending power in major countries are driving growth prospects in the Asia-Pacific region.
Select Competitors (Total 252 Featured) -

  • Acoustic, L.P.

  • ActiveCampaign, LLC

  • Act-On Software, Inc.

  • Adobe Systems Incorporated

  • HubSpot, Inc.

  • International Business Machines Corporation

  • Keap

  • Klaviyo Inc.

  • Marketo Inc.

  • Microsoft Corporation

  • Omnisend, LLC

  • Oracle Corporation

  • Salesforce.com, Inc.

  • SugarCRM

  • SAP SE

  • SAS Institute Inc.

  • SharpSpring, Inc.

  • Thryv, Inc.




Read the full report: https://www.reportlinker.com/p05799136/?utm_source=GNW

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Marketing Automation - Global Key Competitors Percentage Market
Share in 2022 (E)
Rise of Digital Advertising Provides the Cornerstone for the
Growth of Marketing Automation Strategies
As Digital Marketing Becomes Mainstream, Marketing Automation
Technologies Will Grow in Importance & Indispensability:
Global Opportunity for Digital Advertising and Marketing (In
US$ Billion) for Years 2020, 2022, 2024, and 2026
The Race Between the Virus & Vaccines Intensifies. Amidst this
Chaotic Battle, Where is the World Economy Headed in 2021?
These are Times When Questions Abound & Answers Are Few
So How Fast Or Slow Are We Moving?
How Fast the World is Vaccinated Will Determine How Soon the
Pandemic Will End: Global Number of Annual COVID-19 Vaccine
Doses (In Million) for Years 2020 through 2025 by Geographic
Region/Country
As India Burns Amid a Lethal Double & Triple Mutation Driven
Second Wave, Its Clear That Equity is Not a Part of Global
Policy on Tackling COVID
What We Know So Far - ?Vaccine Efficiency Against New Strains
is Decreasing?
Progress on Vaccinations, Why Should Businesses Care?
With IMF’s Upward Revision of Global GDP Forecasts for 2021,
Most Companies Are Bullish About a Global Economic Comeback
A Strong 2021 Economic Rebound Based On Pent-Up Demand Comes as
a Relief for Suffering Industries & Markets: World Economic
Growth Projections (Real GDP, Annual % Change) for 2020
through 2022
Easing Unemployment Levels in 2021 Although Moderate Will
Infuse Hope for Industries Reliant on Consumer Discretionary
Incomes: Global Number of Unemployed People (In Million) for
Years 2017, 2019, 2020, and 2022
A Retrospective Review of Year 2020 as the Worst Year in
Humanity’s History that Left the World in Shambles &
Industries and Markets Upended
How Marketing & Advertising Are Impacted by the Pandemic &
What’s the New Normal?
Global Advertising, Media & Broadcasting Market Growth Outlook
(in %) for Years 2019 through 2025
Digital Marketing Strategies Change in Pandemic Times
Pushed by the Pandemic to Survive, Companies Scramble to Expand
Online Presence
Rise in Registered Domain Names Validates the Ongoing Shift to
Digital Platforms to Build Brand Visibility & Equity: Global
Market for Domain Names (In Millions of Cumulative Number of
Registered Domain Names) for the Years 2020, 2022, 2024 and
2026
Digital and Personalized Experience Gain Prominence
Marketing Automation - Definition, Scope, Benefits & Importance
Recent Market Activity
Innovations
World Brands
Competitive Market Presence - Strong/Active/Niche/Trivial for
Players Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
As Social Media Marketing Becomes Mainstream, the Time is Ripe
for Adopting Automation Technology Solutions
Top Social Media Platforms by Usage (In Millions) As of April 2020
Here’s Why Social Media Marketing Automation is Gaining Popularity
Spectacular Rise in eCommerce and mCommerce Strengthens the
Business Case for Marketing Automation
Global B2C E-Commerce Sales in US$ Trillion for the Years 2017,
2019, 2021 and 2023
Retail M-Commerce Sales as % of Retail E-commerce Sales
Worldwide for the Years 2016, 2018, 2020 & 2022
Pandemic Fast Forwards eCommerce Growth
Global B2C e-Commerce Market Reset & Trajectory - Growth
Outlook (In %) For Years 2019 Through 2025
e-Commerce Vendors Step Up Adoption of Email Automation
Technology & Solutions
The Sheer Size of Email Users Makes Email Marketing a Potent
Marketing Outreach Strategy: Global Number of E-Mail Users (In
Million) for Years 2020, 2022, 2024 & 2026
Voice-Based Marketing Automation (VBMA) Gains Momentum with
Cutting Edge IVR Solutions
Customer Service Automation is the First Step Towards Shaping
Brand Experiences
Automated Telemarketing Gains in Favor
Healthcare Consumerism Drives Demand for IVR in the Healthcare
Industry
Prescription Refills Through IVR Gains Prominence in the
Competitive Pharmaceutical Retail Market
Big Data’s Role in Marketing Automation Gets Bigger
Chatbots or Virtual Assistants Rise Tall Over the Horizon
Machine Learning and AI-Assisted Platforms to Personalize
Customer Experiences
Cloud-Based Marketing Automation to Gain Prominence as
Businesses Increasingly Reach Out Customers Via Digital
Channels
Growing Focus on Mobile-First Approach Creates Robust
Opportunities for Mobile Marketing Automation

4. GLOBAL MARKET PERSPECTIVE
Table 1: World Recent Past, Current & Future Analysis for Cloud
by Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2020 through 2027 and % CAGR

Table 2: World Historic Review for Cloud by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets - Independent Analysis of Annual
Revenues in US$ Thousand for Years 2015 through 2019 and % CAGR

Table 3: World 12-Year Perspective for Cloud by Geographic
Region - Percentage Breakdown of Value Revenues for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 4: World Recent Past, Current & Future Analysis for
On-Premise by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Thousand for Years 2020 through 2027 and % CAGR

Table 5: World Historic Review for On-Premise by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 6: World 12-Year Perspective for On-Premise by Geographic
Region - Percentage Breakdown of Value Revenues for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 7: World Recent Past, Current & Future Analysis for IT &
Telecom by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Thousand for Years 2020 through 2027 and % CAGR

Table 8: World Historic Review for IT & Telecom by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 9: World 12-Year Perspective for IT & Telecom by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 10: World Recent Past, Current & Future Analysis for BFSI
by Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2020 through 2027 and % CAGR

Table 11: World Historic Review for BFSI by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets - Independent Analysis of Annual
Revenues in US$ Thousand for Years 2015 through 2019 and % CAGR

Table 12: World 12-Year Perspective for BFSI by Geographic
Region - Percentage Breakdown of Value Revenues for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 13: World Recent Past, Current & Future Analysis for
Retail by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Thousand for Years 2020 through 2027 and % CAGR

Table 14: World Historic Review for Retail by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 15: World 12-Year Perspective for Retail by Geographic
Region - Percentage Breakdown of Value Revenues for USA,
Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 16: World Recent Past, Current & Future Analysis for
Discrete Manufacturing by Geographic Region - USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa Markets - Independent Analysis of Annual Revenues in
US$ Thousand for Years 2020 through 2027 and % CAGR

Table 17: World Historic Review for Discrete Manufacturing by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2015 through 2019 and % CAGR

Table 18: World 12-Year Perspective for Discrete Manufacturing
by Geographic Region - Percentage Breakdown of Value Revenues
for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa for Years 2015, 2021 & 2027

Table 19: World Recent Past, Current & Future Analysis for
Healthcare by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Revenues in US$
Thousand for Years 2020 through 2027 and % CAGR

Table 20: World Historic Review for Healthcare by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 21: World 12-Year Perspective for Healthcare by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 22: World Recent Past, Current & Future Analysis for
Other End-Uses by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Revenues in US$
Thousand for Years 2020 through 2027 and % CAGR

Table 23: World Historic Review for Other End-Uses by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2015 through 2019 and % CAGR

Table 24: World 12-Year Perspective for Other End-Uses by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2015, 2021 & 2027

Table 25: World Recent Past, Current & Future Analysis for
Marketing Automation by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Revenues in US$
Thousand for Years 2020 through 2027 and % CAGR

Table 26: World Historic Review for Marketing Automation by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2015 through 2019 and % CAGR

Table 27: World 12-Year Perspective for Marketing Automation by
Geographic Region - Percentage Breakdown of Value Revenues for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets for Years 2015, 2021 & 2027

III. MARKET ANALYSIS

UNITED STATES
Marketing Automation Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in the United States for 2022 (E)
Table 28: USA Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 29: USA Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 30: USA 12-Year Perspective for Marketing Automation by
Deployment - Percentage Breakdown of Value Revenues for Cloud
and On-Premise for the Years 2015, 2021 & 2027

Table 31: USA Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 32: USA Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019 and
% CAGR

Table 33: USA 12-Year Perspective for Marketing Automation by
End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

CANADA
Table 34: Canada Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 35: Canada Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 36: Canada 12-Year Perspective for Marketing Automation
by Deployment - Percentage Breakdown of Value Revenues for
Cloud and On-Premise for the Years 2015, 2021 & 2027

Table 37: Canada Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 38: Canada Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019 and
% CAGR

Table 39: Canada 12-Year Perspective for Marketing Automation
by End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

JAPAN
Marketing Automation Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Japan for 2022 (E)
Table 40: Japan Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 41: Japan Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 42: Japan 12-Year Perspective for Marketing Automation by
Deployment - Percentage Breakdown of Value Revenues for Cloud
and On-Premise for the Years 2015, 2021 & 2027

Table 43: Japan Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 44: Japan Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 45: Japan 12-Year Perspective for Marketing Automation by
End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

CHINA
Marketing Automation Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in China for 2022 (E)
Table 46: China Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 47: China Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 48: China 12-Year Perspective for Marketing Automation by
Deployment - Percentage Breakdown of Value Revenues for Cloud
and On-Premise for the Years 2015, 2021 & 2027

Table 49: China Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 50: China Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 51: China 12-Year Perspective for Marketing Automation by
End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

EUROPE
Marketing Automation Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Europe for 2022 (E)
Table 52: Europe Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 53: Europe Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 54: Europe 12-Year Perspective for Marketing Automation
by Deployment - Percentage Breakdown of Value Revenues for
Cloud and On-Premise for the Years 2015, 2021 & 2027

Table 55: Europe Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 56: Europe Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 57: Europe 12-Year Perspective for Marketing Automation
by End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

Table 58: Europe Recent Past, Current & Future Analysis for
Marketing Automation by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2020 through 2027 and % CAGR

Table 59: Europe Historic Review for Marketing Automation by
Geographic Region - France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets - Independent Analysis of Annual
Revenues in US$ Thousand for Years 2015 through 2019 and % CAGR

Table 60: Europe 12-Year Perspective for Marketing Automation
by Geographic Region - Percentage Breakdown of Value Revenues
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2015, 2021 & 2027

FRANCE
Marketing Automation Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in France for 2022 (E)
Table 61: France Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 62: France Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 63: France 12-Year Perspective for Marketing Automation
by Deployment - Percentage Breakdown of Value Revenues for
Cloud and On-Premise for the Years 2015, 2021 & 2027

Table 64: France Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 65: France Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 66: France 12-Year Perspective for Marketing Automation
by End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

GERMANY
Marketing Automation Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Germany for 2022 (E)
Table 67: Germany Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 68: Germany Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 69: Germany 12-Year Perspective for Marketing Automation
by Deployment - Percentage Breakdown of Value Revenues for
Cloud and On-Premise for the Years 2015, 2021 & 2027

Table 70: Germany Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 71: Germany Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 72: Germany 12-Year Perspective for Marketing Automation
by End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

ITALY
Table 73: Italy Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 74: Italy Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 75: Italy 12-Year Perspective for Marketing Automation by
Deployment - Percentage Breakdown of Value Revenues for Cloud
and On-Premise for the Years 2015, 2021 & 2027

Table 76: Italy Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 77: Italy Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 78: Italy 12-Year Perspective for Marketing Automation by
End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

UNITED KINGDOM
Marketing Automation Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in the United Kingdom for 2022 (E)
Table 79: UK Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 80: UK Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 81: UK 12-Year Perspective for Marketing Automation by
Deployment - Percentage Breakdown of Value Revenues for Cloud
and On-Premise for the Years 2015, 2021 & 2027

Table 82: UK Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 83: UK Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019 and
% CAGR

Table 84: UK 12-Year Perspective for Marketing Automation by
End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

SPAIN
Table 85: Spain Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 86: Spain Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 87: Spain 12-Year Perspective for Marketing Automation by
Deployment - Percentage Breakdown of Value Revenues for Cloud
and On-Premise for the Years 2015, 2021 & 2027

Table 88: Spain Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 89: Spain Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019 and
% CAGR

Table 90: Spain 12-Year Perspective for Marketing Automation by
End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

RUSSIA
Table 91: Russia Recent Past, Current & Future Analysis for
Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 92: Russia Historic Review for Marketing Automation by
Deployment - Cloud and On-Premise Markets - Independent
Analysis of Annual Revenues in US$ Thousand for Years 2015
through 2019 and % CAGR

Table 93: Russia 12-Year Perspective for Marketing Automation
by Deployment - Percentage Breakdown of Value Revenues for
Cloud and On-Premise for the Years 2015, 2021 & 2027

Table 94: Russia Recent Past, Current & Future Analysis for
Marketing Automation by End-Use - IT & Telecom, BFSI, Retail,
Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 95: Russia Historic Review for Marketing Automation by
End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

Table 96: Russia 12-Year Perspective for Marketing Automation
by End-Use - Percentage Breakdown of Value Revenues for IT &
Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and
Other End-Uses for the Years 2015, 2021 & 2027

REST OF EUROPE
Table 97: Rest of Europe Recent Past, Current & Future Analysis
for Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 98: Rest of Europe Historic Review for Marketing
Automation by Deployment - Cloud and On-Premise Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2015 through 2019 and % CAGR

Table 99: Rest of Europe 12-Year Perspective for Marketing
Automation by Deployment - Percentage Breakdown of Value
Revenues for Cloud and On-Premise for the Years 2015, 2021 &
2027

Table 100: Rest of Europe Recent Past, Current & Future
Analysis for Marketing Automation by End-Use - IT & Telecom,
BFSI, Retail, Discrete Manufacturing, Healthcare and Other
End-Uses - Independent Analysis of Annual Revenues in US$
Thousand for the Years 2020 through 2027 and % CAGR

Table 101: Rest of Europe Historic Review for Marketing
Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete
Manufacturing, Healthcare and Other End-Uses Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2015 through 2019 and % CAGR

Table 102: Rest of Europe 12-Year Perspective for Marketing
Automation by End-Use - Percentage Breakdown of Value Revenues
for IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses for the Years 2015, 2021 & 2027

ASIA-PACIFIC
Marketing Automation Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Table 103: Asia-Pacific Recent Past, Current & Future Analysis
for Marketing Automation by Deployment - Cloud and On-Premise -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 104: Asia-Pacific Historic Review for Marketing
Automation by Deployment - Cloud and On-Premise Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2015 through 2019 and % CAGR

Table 105: Asia-Pacific 12-Year Perspective for Marketing
Automation by Deployment - Percentage Breakdown of Value
Revenues for Cloud and On-Premise for the Years 2015, 2021 &
2027

Table 106: Asia-Pacific Recent Past, Current & Future Analysis
for Marketing Automation by End-Use - IT & Telecom, BFSI,
Retail, Discrete Manufacturing, Healthcare and Other End-Uses -
Independent Analysis of Annual Revenues in US$ Thousand for the
Years 2020 through 2027 and % CAGR

Table 107: Asia-Pacific Historic Review for Marketing
Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete
Manufacturing, Healthcare and Other End-Uses Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2015 through 2019 and % CAGR

Table 108: Asia-Pacific 12-Year Perspective for Marketing
Automation by End-Use - Percentage Breakdown of Value Revenues
for IT & Telecom, BFSI, Retail, Discrete Manufacturing,
Healthcare and Other End-Uses for the Years 2015, 2021 & 2027

Table 109: Asia-Pacific Recent Past, Current & Future Analysis
for Marketing Automation by Geographic Region - Australia,
India, South Korea and Rest of Asia-Pacific Markets -
Independent Analysis of Annual Revenues in US$ Thousand for
Years 2020 through 2027 and % CAGR

Table 110: Asia-Pacific Historic Review for Marketing
Automation by Geographic Region - Australia, India, South Korea
and Rest of Asia-Pacific Markets - Independent Analysis of
Annual Revenues in US$ Thousand for Years 2015 through 2019
and % CAGR

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