Global Hair Serum Market Report 2022 to 2027: Industry Trends, Share, Size, Growth, Opportunities and Forecasts

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Global Hair Serum Market

Global Hair Serum Market
Global Hair Serum Market

Dublin, Dec. 09, 2022 (GLOBE NEWSWIRE) -- The "Hair Serum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" report has been added to's offering.

The global hair serum market size reached US$ 1,041 Million in 2021. Looking forward, the publisher expects the market to reach US$ 1,693 Million by 2027, exhibiting a CAGR of 8.44% during 2021-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Hair serums are liquid-based hair care products used for protecting and improving the texture, quality and shine of the hair. They have thick gel-like consistency and are manufactured using silicon, ceramides and various amino acids. The silicon acts as a sparkling ingredient that penetrates the scalp and provides additional shine, smoothness and frizz-free properties to the hair.

The serum is applied to the hair from the roots to the tips. It is commonly available in organic and synthetic variants with low pH levels that prevent swelling and dryness in the scalp. Serums aid in detangling and smoothening of hair, minimizing frizz and damage, increasing shine and protecting the hair from environmental pollution. They are also widely used for hair styling and treatment applications.

Hair Serum Market Trends:

The global hair serum market is primarily driven by the increasing number of consumers suffering from excessive hair loss and hair fall-related problems. Moreover, rising awareness among the masses regarding the benefits of hair serums over traditionally used chemical-based hair care products is providing a thrust to the market growth. Hair serums add a protective layer on the hair that prevents exposure to ultraviolet (UV) rays, dirt and other pollutants, thereby maintaining a clean scalp for longer durations.

Additionally, various product innovations, such as the launch of paraben-, sulfate- and artificial colorant-free variants infused with naturally sourced nut oils, are acting as other growth-inducing factors.

In line with this, aggressive promotional activities by product manufacturers through celebrity endorsements on social media platforms and convenient product availability through online retail channels, are also favoring the market growth. Other factors, including rising expenditure capacities of the consumers, along with the increasing consciousness among both males and females regarding their physical appearance, are anticipated to drive the market toward growth.

Report Attribute


No. of Pages


Forecast Period

2021 - 2027

Estimated Market Value (USD) in 2021

$1041 Million

Forecasted Market Value (USD) by 2027

$1693 Million

Compound Annual Growth Rate


Regions Covered


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amka Products (Pty) Ltd., Avon Products Inc., Giovanni Cosmetics Inc., Henkel AG & Co. KGaA, HerStyler, John Paul Mitchell Systems, Kao Corporation, L'Oreal S.A., Mirta de Perales, The Procter & Gamble Company and Unilever plc.

Key Questions Answered in This Report:

  • How has the global hair serum market performed so far and how will it perform in the coming years?

  • What has been the impact of COVID-19 on the global hair serum market?

  • What are the key regional markets?

  • What is the breakup of the market based on the nature?

  • What is the breakup of the market based on the product type?

  • What is the breakup of the market based on the distribution channel?

  • What are the various stages in the value chain of the industry?

  • What are the key driving factors and challenges in the industry?

  • What is the structure of the global hair serum market and who are the key players?

  • What is the degree of competition in the industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Hair Serum Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Nature
6.1 Organic
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Conventional
6.2.1 Market Trends
6.2.2 Market Forecast

7 Market Breakup by Product Type
7.1 Hair Treatment Serum
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Hair Styling Serum
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Specialty Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Pharmacy and Drug Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Stores
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast

9 Market Breakup by Region

10 SWOT Analysis

11 Value Chain Analysis

12 Porters Five Forces Analysis

13 Price Analysis

14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Amka Products (Pty) Ltd. Company Overview Product Portfolio
14.3.2 Avon Products Inc. Company Overview Product Portfolio
14.3.3 Giovanni Cosmetics Inc. Company Overview Product Portfolio
14.3.4 Henkel AG & Co. KGaA Company Overview Product Portfolio Financials SWOT Analysis
14.3.5 HerStyler Company Overview Product Portfolio
14.3.6 John Paul Mitchell Systems Company Overview Product Portfolio
14.3.7 Kao Corporation Company Overview Product Portfolio Financials SWOT Analysis
14.3.8 L'Oreal S.A. Company Overview Product Portfolio Financials SWOT Analysis
14.3.9 Mirta de Perales Company Overview Product Portfolio
14.3.10 The Procter & Gamble Company Company Overview Product Portfolio Financials SWOT Analysis
14.3.11 Unilever plc Company Overview Product Portfolio Financials

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