Global Electric Toothbrush Market (2021 to 2026) - by Product Type, Bristle, Head Movement, End-user and Geography -

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DUBLIN, September 22, 2021--(BUSINESS WIRE)--The "Global Electric Toothbrush Market (2021-2026) by Product Type, Bristle, Head Movement, End-user and Geography - Competitive Analysis, Impact of COVID-19, Ansoff Analysis" report has been added to's offering.

The Global Electric Toothbrush Market is estimated to be worth USD 750.4 Million in 2020 and is expected to reach USD 1,013.7 Million by 2025, growing at a CAGR of 6.2%.

The prevalence of oral diseases and growing oral hygiene awareness are major factors propelling the electric toothbrush market growth. Furthermore, the increasing popularity of electric toothbrushes among the geriatric population and mentally disabled patients is expected to fuel the adaption of electric toothbrushes. In addition, premium applications such as whitening of teeth, gum massage, etc., have increased the demand for electric toothbrushes. However, high cost and bristle change every 5 to 6 months have hindered the market growth. In addition, stringent government regulations have hampered market growth.

Technological advancements in electric toothbrushes are anticipated to provide lucrative growth of the market in the forecast period.

Recent Developments

  1. Xiaomi Mi launched Electric Toothbrush T100 with 30-Day Battery Life in India. - 9th June 2021

  2. Oral-B launched iO electric toothbrush with seven brushing modes. - 1st July 2020

Why buy this report?

  1. The report offers a comprehensive evaluation of the Global Electric Toothbrush Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.

  2. The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel within the industry.

  3. The report includes an in-depth market analysis using Porter's 5 force model and the Ansoff Matrix. The impact of COVID-19 on the market is also featured in the report.

  4. The report also includes the regulatory scenario of the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules & regulations imposed on this sector across various geographies.

  5. The report also contains the competitive analysis using Positioning Quadrants, the analyst's proprietary competitive positioning tool.

Market Dynamics


  • Awareness of Oral Hygiene

  • Increasing Geriatric and Physical Challenged People


  • High Product and Maintenance Cost

  • Stringent Government Regulation


  • Emerging Smart Electronic Toothbrush with Premium Features

  • Acquisition and Partnerships between Top Players to Expand Market Presence


  • Cut-Throat Competitive Market

  • Continuous Introduction of New Products

  • Slow Adaption of Electric Toothbrush in Developing Countries

Companies Mentioned

  • Lixil Group

  • Baby Buddy

  • Bursten- und Pinseltechnik DN GmbH

  • Colgate-Palmolive Company

  • Den-Mat Holdings

  • Dr. Fresh LLC


  • GABA GmbH

  • Hansgrohe SE

  • Johnson & Johnson

  • JSB Health & Fitness Pvt. Ltd.

  • Kohler Co

  • Koninklijke Philips N.V

  • Lion Corporation

  • Quip NYC Inc

  • Shenzhen Risun Technology Co. Ltd.

  • The Procter & Gamble Company

  • Water Pik Inc.

  • WaterPi. Inc.

  • Xiaomi Inc.

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