Fletcher joins a cast which includes EastEnders star Shane Richie, Paralympic athlete Hollie Arnold, Corrie actor Beverley Callard, journalist and presenter Victoria Derbyshire, Olympic track and field icon Mo Farah and TV presenter Vernan Kay among others.
With the series having migrated from the Aussie jungle to a spooky Welsh castle, I’m a Celebrity has been forced to give its familiar formula a drastic overhaul.
However, within the first couple of episodes, it became clear that not everything has changed, as Fletcher was among those enduring a stressful first trial which saw her scaling the side of a cliff.
Fletcher, 35, might be best known as a host of the Happy Mum, Happy Baby podcast, an audio show which earlier this year featured Kate Middleton’s first-ever podcast interview.
She’s also a successful author, having written 11 novels and topped the Sunday Times bestsellers list.
She may be recognisable to some regular ITV viewers, having appeared on the morning chat show Lorraine, and currently hosts the CBeebies TV show The Baby Club.
Speaking before the start of the series, Fletcher said: “I love having fun and being silly, and I think weirdly all those things I thought I would be as a mum, you don’t get to be as a mum, because you’re so busy doing all those other things.
“So weirdly, I feel like [I’m a Celebrity] is my chance to be that side of me again and just enjoy the experience.”
— Giovanna Fletcher (@MrsGiFletcher) November 15, 2020
Fletcher, born Giovanna Falcone, is married to Tom Fletcher, one of the lead vocalists of the Noughties boyband McFly.
Her brother is Mario Falcone, one of the stars of The Only Way is Essex.
What an amazing start! Thrown right in the deep end with the thing she was most dreading (other than ghosts!), heights! Miss her loads but loving getting to see her bug-covered face! Seeing all the lovely messages about her is incredible. Roll on tonight! - Tom #ImACeleb #TeamGi pic.twitter.com/pLbvKKFQPG
— Giovanna Fletcher (@MrsGiFletcher) November 16, 2020
Following Fletcher’s first appearance on the show, her husband revealed to Phillip Schofield and Holly Willoughby on This Morning that she had developed a secret hand signal to communicate with her children while on I’m a Celebrity.
Some viewers have also expressed their annoyance on social media after I’m a Celeb hosts Ant and Dec began the series by slightly mispronouncing Fletcher’s name.
As fans pointed out, the elided “o” means that Fletcher’s forename is pronounced “Gee-Van-Nah” rather than, as Ant and Dec were saying “Gee-Oh-Van-Nah”.
I’m A Celebrity… Get Me Out Of Here! airs nightly at 9pm on ITV.