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Gannett announces sports betting partnership with Gambling.com Group Limited

Gannett Co., Inc. announced Wednesday a multiyear strategic partnership with Gambling.com Group Limited.

Gannett, based in McLean, Virginia, is the parent company of USA TODAY. Terms concerning the length of the agreement were not disclosed.

Gambling.com Group, which is a marketing company for the global online gambling industry, is set to provide content for sports fans through the 200 publications in local markets in the USA TODAY Network, including AZCentral.com, Tennessean.com and Freep.com.

Arizona, Tennessee and Michigan are among the 33 states plus Washington, D.C. that have legalized sports betting.

"Partnering with Gambling.com Group enables Gannett to have a market-leading, sports- betting authority deliver in-depth reviews, breaking news, and expert insights. Our highly engaged audience of more than 47 million sports fans crave analysis and betting insights to make smart decisions and find the best sportsbooks and online casino sites," said Michael Reed, Gannett Chairman and Chief Executive Officer. “We expect this partnership to be immediately accretive to our EBITDA and Free Cash Flow by monetizing our sports traffic. The deal is progressively more valuable as regulated online gambling is launched in more states.”

The agreement also integrates Gambling.com Group’s proprietary data science platform and merges it with betting content across the network.

This article originally appeared on USA TODAY: Gannett makes sports betting agreement with Gambling.com Group