Gaming will increasingly define the entertainment industry's future

Jonathan Shieber

 

Invisible Narratives, founded by Adam Goodman and Andrew Sugerman, and FaZe Clan, the most prominent and influential esports and entertainment organization in the world, unveil today their partnership and plans to launch The FaZe Clan Universe, which will begin with a feature-length film set to arrive later this year. FaZe Clan is at the epicenter of esports, culture and entertainment, boasting 230 million followers and billions of combined views across all channels.

For more than a year, Invisible Narratives and FaZe Clan have been developing an immersive cinematic universe, launching a brand-new form of entertainment that addresses the generational shift in content consumption. This partnership will look to expand the FaZe Clan talent’s content on social media platforms into full length features, delivering the most compelling and disruptive entertainment to feed the insatiable appetite of the massive global FaZe Clan fan base.

Additionally, Invisible Narratives and FaZe Clan have partnered with Epic Records to integrate some of today’s most culturally influential artists and their music into the first film, which will include the release of a new soundtrack.

Fans can text (310) 496-8492 or visit www.inviz.tv to join in the experience and receive drops, clues, and teases of what’s to come for the project.

Together, Invisible Narratives and FaZe Clan are also creating a revolutionary format for entertainment premieres. Their flagship film is set to debut at a first-of-its-kind, drive-in movie premiere event in Los Angeles this September. The premiere, which will be shepherded in partnership with legendary showman Jeff Beacher (Beacher’s Madhouse), will combine car culture, gaming, music and film together. Celebrity guests and FaZe members won’t just walk the carpet - they’ll be driving it - transforming the experience into a motorcade of the world’s most recognizable faces and cars - while upholding all health and safety guidelines.

“We are in the middle of a generational shift unlike any in the history of storytelling and consumption, changing the entertainment industry forever. At Invisible Narratives, we understand that the process by which movies are produced, premiered, and distributed needs to change,” said Goodman and Sugerman. “We are thrilled to collaborate with FaZe Clan and Epic Records, the most engaged eSports, music, and culture communities on the planet, to bring this must-watch content event to fans. We are excited to re-think the Hollywood premiere with the debut of this project and expect to have one of the greatest red (car)pets of all time.”

“When Adam first introduced his unique idea for bridging the gap between YouTube content creators and filmmakers, I knew he was onto something big,” said Lee Trink, CEO, FaZe Clan. “Historically, Hollywood has taken an expedient approach to leveraging creators and their huge audiences. Invisible Narratives’ immense respect and keen understanding of that relationship sets the new standard for filmmakers bringing their formats to this massive and rabid audience.”

The project will be self-financed and Invisible Narratives will be seeking international partners. This announcement comes on the heels of Invisible’s partnership with Michael Bay to produce Songbird, a pandemic thriller receiving early Cannes virtual market buzz.

About FaZe Clan:
Since its inception in 2010, FaZe Clan has established itself as the world’s most prominent and influential gaming organization known for its disruptive original content and hyper-engaged global fanbase of 230 million combined across all social platforms. FaZe Clan holds an unrivaled position at the epicenter of gaming, sports, culture and entertainment, driving how the next generation consumes content, plays and shops. Their roster of 85 influential personalities consists of world-class gamers, engaging content creators and a mix of talent beyond the world of gaming, including NBA star Ben Simmons, NFL star Juju Smith-Schuster and global superstar artists Offset and Lil Yachty. The organization’s unmatched esports division includes seven competitive teams in Fortnite, FIFA, PUBG, PUBG Mobile, Rainbow Six, Call of Duty League (Atlanta FaZe) and CS:GO with dozens of world championship trophies among them. In addition, FaZe Clan has become a sought-after fashion and lifestyle brand through an inspired apparel line and limited-edition collaborations with partners including Champion, NFL, Manchester City FC, Lyrical Lemonade, Kappa, CLOT, LA Kings, and more. Follow us @FaZeClan and @FaZeApparel.