The Finest Jewelry Brands to Shop Online

There was once a time when it was considered unfathomable to buy fine jewelry (let alone high fashion) online, spending four figures, and beyond, on something that could only be vetted through a computer screen. The landscape has vastly changed: Now, not only are there countless direct-to-consumer, millennial-marketed, Instagram-famous jewelry brands, but the tried and true heritage houses have also gotten on board with the digital revolution.

During the Covid-19 era, especially, a well-heeled subset of women, homebound and desperate for some joy, took to turning online jewelry auctions at Christie's and Sotheby's into the new high society bloodsport. While fine jewelry is more accessible than ever from the comfort of the couch, the endless array of options can certainly be overwhelming. Enter T&C—we've scoured the farthest depths of the internet so you don't have to. Below, 27 of the best, splurge-worthy fine jewelry brands to shop online.