THE FIFTH Agency Launches in U.S. with Powerhouse Creative Strategy and Operations Hires from TikTok and 72andSunny

Media & Agency veterans Subin Kim and Shannon Reed expand the LA-based team as Creative Strategy Director and Vice President of Accounts and Operations

LOS ANGELES, December 08, 2022--(BUSINESS WIRE)--Award-winning UK social creative agency THE FIFTH, known for its viral creator marketing campaigns, today announced two new hires to its Los Angeles-based team, as the company expands in the U.S. Subin Kim joins as Creative Strategy Director and Shannon Reed joins as Vice President of Accounts and Operations.

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Subin Kim joins THE FIFTH as Creative Strategy Director (Photo: Business Wire)

An early expert in the evolving creator industry, Subin Kim, who will lead the strategy team at THE FIFTH, will work closely with brand clients to redefine the role of social and entertainment today. Subin was the first creative strategy hire for the TikTok LA office, leading its entertainment vertical and building out the platform’s Creative Lab. Subin is tasked with growing THE FIFTH’s client portfolio and providing both strategic and creative direction for brands.

Shannon Reed officially joins THE FIFTH as Vice President of Accounts and Operations. As THE FIFTH expands into the U.S. market, she will be responsible for developing and managing the local client roster and is passionate about establishing professionalism around the evolving creator space. With 12+ years of deep agency experience from Droga to 72andSunny, Shannon brings valuable client relations expertise across a variety of verticals, including major tech industry campaigns.

Based at FOX Studios in LA and supported by parent company News UK and News Corp, THE FIFTH will continue its mission to deliver outstanding social creative campaigns by leading with culture and a trusted, transparent and professional approach.

Since launch in 2019, THE FIFTH has seen rapid growth from its creative-led influencer marketing proposition. Combining strategy, social insight, and cultural expertise, THE FIFTH has executed viral, inspirational, and lasting campaigns for the world’s most notable consumer brands out of its UK headquarters, and aims to duplicate its efforts in the U.S. UK clients include Disney, YouTube, Fenty Beauty, UKTV and Square. The business was also recently awarded four awards at the prestigious Influencer Marketing Awards 2022, including an award for its work with YouTube.

Oliver Lewis, CEO of THE FIFTH, said: "Identifying the right leaders is crucial to the growth of our business and expansion into the U.S. market. The appointment of Subin and Shannon is a testament to THE FIFTH’S commitment to stateside operations and global growth. The combined agency, tech and entertainment experience both leaders bring will undoubtedly strengthen our position as a social creative agency. We are thrilled to have them join the family."


THE FIFTH began operations in the United States in October 2022 with eight employees, and will maintain residency at FOX Studios in Los Angeles.

THE FIFTH Agency is an award-winning social creative agency who are experts in influential content. We have one clear mission: To do things differently. Our team of strategists, talent experts and creatives, based in London and Los Angeles, help our clients to tell inspiring, entertaining and influential stories that deliver measurable impact. We leverage our influencer marketing expertise to give our clients 360 social thinking and ensure that ALL of their touch points across social media are influential - not just the talent they partner with.

The agency was founded on a mutual understanding of what it means to have real influence and how to wield that power responsibly. As a co-founder of the IMTB (Influencer Marketing Trade Body), we are leaders in standards, social ethics and professionalism; we pride ourselves on a fully transparent and accountable relationship with clients and creators.

To learn more about the agency’s previous work, visit

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Denise Penagos, PR Lead, Creative Strategies / 9142614514

Libby Darcy, External Communications Manager, News UK / 07442328933