Paul Mason, a 53-year-old Canadian, is still spreading holiday cheer with his dashing good looks and bushy white beard.
In 2015, Yorkdale Mall’s Santa Claus went viral after starring in a Christmas campaign like no other. Social media dubbed Mason “Fashion Santa” and called him a “hottie” for his chic looks.
Despite the Toronto shopping center trying to trademark his nickname, Mason hasn’t been laying low in the two years since becoming internet famous. Instead, he’s used his newfound popularity to book fashion shows and appear on magazine covers.
He’s also found fans in the likes of Justin Bieber and continues to impress with his love of the color red.
Here’s hoping Fashion Santa never goes away.